The Effectiveness of using Online Application in Improving Micro, Small and Medium Enterprises (MSMEs) Performance

Rini Indahwati; Rini Indahwati; Nurlinda Nurlinda; Nurlinda Nurlinda; Wardayani; Wardayani

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Paper

The Effectiveness of using Online Application in Improving Micro, Small and Medium Enterprises (MSMEs) Performance

In Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting MIICEMA - Volume 1, 758-765, 2019 , Banda Aceh, Indonesia

Authors: Rini Indahwati ^{1

;

2} ; Nurlinda Nurlinda ^{1

;

2} and Wardayani ^{1

;

2}

Affiliations: ¹ Politeknik Negeri Medan, Medan, Indonesia ; ² STIM Sukma, Medan, Indonesia

Keyword(s): Effectiveness ꞏ Online application ꞏ Performance

Abstract: This study aims to see the effect of the effectiveness of the use of online applications (go-food) on the performance of Small & Medium Enterprises (SMEs) in the city of Medan. The use of online applications is measured through (1) online communication channels; (2) online promotion channels (3) online supplier distribution channels; (4) online sales channels (5) online transaction channels. Meanwhile, SMEs performance is measured through (1) customer satisfaction; (2) sales growth; (3) employee growth; (4) market share.

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Paper citation in several formats:

Indahwati, R. ; Nurlinda, N. and Wardayani. (2022). The Effectiveness of using Online Application in Improving Micro, Small and Medium Enterprises (MSMEs) Performance. In Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - MIICEMA; ISBN 978-989-758-582-1; ISSN 2655-9064, SciTePress, pages 758-765. DOI: 10.5220/0010528800002900

@conference{miicema22,
author={Rini Indahwati and Nurlinda Nurlinda and Wardayani},
title={The Effectiveness of using Online Application in Improving Micro, Small and Medium Enterprises (MSMEs) Performance},
booktitle={Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - MIICEMA},
year={2022},
pages={758-765},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010528800002900},
isbn={978-989-758-582-1},
issn={2655-9064},
}

TY - CONF

JO - Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - MIICEMA
TI - The Effectiveness of using Online Application in Improving Micro, Small and Medium Enterprises (MSMEs) Performance
SN - 978-989-758-582-1
IS - 2655-9064
AU - Indahwati, R.
AU - Nurlinda, N.
AU - Wardayani.
PY - 2022
SP - 758
EP - 765
DO - 10.5220/0010528800002900
PB - SciTePress