Authors:
Jhanghiz Syahrivar
1
and
Chairy
2
Affiliations:
1
Institute of Marketing and Media, Corvinus University of Budapest, Fővám tér 8, Budapest, Hungary, Hungary
;
2
Faculty of Business, President University, Jl. Ki Hajar Dewantara, Bekasi, Indonesia, Indonesia
Keyword(s):
Religious Commitment, Conspicuous Consumption, Compulsive Buying, Compensatory Consumption
Abstract:
Despite the fact that halal businesses are mushrooming all over the world, partly as a result of Muslims’ mass migration in the last decade, some empirical studies suggest that Halal consumptions are not always religiously motivated decisions. Consumption of Islamic goods as a form of the compensatory mechanism remains an area less explored in Islamic research. This study aims to investigate the role of religious commitment and conspicuous consumption in predicting compulsive buying of Islamic goods among 267 Muslim consumers in Indonesia. The data was processed using PLS-ADANCO software. This study generates three important findings: 1) Muslims consumers who are less committed in religious practices would compensate through status-conveying Islamic goods 2) conspicuous consumption has a strong and positive relationship with compulsive buying of Islamic goods and 3) conspicuous consumption and compulsive buying may belong to a wider construct called compensatory consumption. This res
earch is significant in explaining a form of neurotic and chronic consumption behaviors in the Islamic context, such as compulsive buying of Islamic goods.
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