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Authors: Xiaoyan Wang 1 and Sulin Pang 2

Affiliations: 1 School of Management Jinan University, China ; 2 Guangdong University of Finance, China

Keyword(s): Internet banking, Trust, Trust degree, Trust evaluation model.

Abstract: It is a hot topics that how to measure the trust degree of the Internet banking customers. The major factors on impacting the customers’ trust are their personal trust propensity and the recommendation trust before the customer uses it. But the customer's own experience is the major factor after they have used it. In this paper,we establish a two-stage Internet banking customer trust evaluation model. Using this model, the bank managers can measure the trust degree of the customers in the different periods. We hope the model can provide a strong support for the bank managers’ decision.

CC BY-NC-ND 4.0

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Paper citation in several formats:
Wang, X. and Pang, S. (2010). A TRUST EVALUATION MODEL OF INTERNET BANKING CUSTOMERS. In Proceedings of the Twelfth International Conference on Informatics and Semiotics in Organisations - ICISO; ISBN 978-989-8425-26-3, SciTePress, pages 119-124. DOI: 10.5220/0003268601190124

@conference{iciso10,
author={Xiaoyan Wang. and Sulin Pang.},
title={A TRUST EVALUATION MODEL OF INTERNET BANKING CUSTOMERS},
booktitle={Proceedings of the Twelfth International Conference on Informatics and Semiotics in Organisations - ICISO},
year={2010},
pages={119-124},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003268601190124},
isbn={978-989-8425-26-3},
}

TY - CONF

JO - Proceedings of the Twelfth International Conference on Informatics and Semiotics in Organisations - ICISO
TI - A TRUST EVALUATION MODEL OF INTERNET BANKING CUSTOMERS
SN - 978-989-8425-26-3
AU - Wang, X.
AU - Pang, S.
PY - 2010
SP - 119
EP - 124
DO - 10.5220/0003268601190124
PB - SciTePress