EVALUATION OF REPUTATION METRIC FOR THE B2C  e-COMMERCE REPUTATION SYSTEM

Anna Gutowska; Andrew Sloane

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Paper

EVALUATION OF REPUTATION METRIC FOR THE B2C e-COMMERCE REPUTATION SYSTEM

Topics: B2B, B2C and C2C; e-Business and e-Commerce; Social Information Systems; User Modeling

In Proceedings of the Fifth International Conference on Web Information Systems and Technologies WEBIST - Volume 1, 489-498, 2009 , Lisbon, Portugal

Authors: Anna Gutowska and Andrew Sloane

Affiliation: University of Wolverhampton, United Kingdom

Keyword(s): Reputation System, B2C, e-Commerce, Simulation.

Related Ontology Subjects/Areas/Topics: B2B, B2C and C2C ; Communication and Software Technologies and Architectures ; e-Business ; e-Business and e-Commerce ; Enterprise Information Systems ; Social Information Systems ; Society, e-Business and e-Government ; Software Agents and Internet Computing ; User Modeling ; Web Information Systems and Technologies ; Web Interfaces and Applications

Abstract: This paper evaluates recently developed novel and comprehensive reputation metric designed for the distributed multi-agent reputation system for the Business-to-Consumer (B2C) E-commerce applications. To do that an agent-based simulation framework was implemented which models different types of behaviours in the marketplace. The trustworthiness of different types of providers is investigated to establish whether the simulation models behaviour of B2C E-commerce systems as they are expected to behave in real life.

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Paper citation in several formats:

Gutowska, A. and Sloane, A. (2009). EVALUATION OF REPUTATION METRIC FOR THE B2C e-COMMERCE REPUTATION SYSTEM. In Proceedings of the Fifth International Conference on Web Information Systems and Technologies - WEBIST; ISBN 978-989-8111-81-4; ISSN 2184-3252, SciTePress, pages 489-498. DOI: 10.5220/0001831104890498

@conference{webist09,
author={Anna Gutowska. and Andrew Sloane.},
title={EVALUATION OF REPUTATION METRIC FOR THE B2C e-COMMERCE REPUTATION SYSTEM},
booktitle={Proceedings of the Fifth International Conference on Web Information Systems and Technologies - WEBIST},
year={2009},
pages={489-498},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001831104890498},
isbn={978-989-8111-81-4},
issn={2184-3252},
}

TY - CONF

JO - Proceedings of the Fifth International Conference on Web Information Systems and Technologies - WEBIST
TI - EVALUATION OF REPUTATION METRIC FOR THE B2C e-COMMERCE REPUTATION SYSTEM
SN - 978-989-8111-81-4
IS - 2184-3252
AU - Gutowska, A.
AU - Sloane, A.
PY - 2009
SP - 489
EP - 498
DO - 10.5220/0001831104890498
PB - SciTePress