Authors:
Vitor Afonso Pinto
1
;
Guilherme Sousa Bastos
2
;
Fabricio Ziviani
1
and
Fernando Silva Parreiras
1
Affiliations:
1
FUMEC University, Brazil
;
2
UNIFEI, Brazil
Keyword(s):
Semantic Web, Linked Data, Linked Enterprise Data, Competitive Intelligence.
Related
Ontology
Subjects/Areas/Topics:
Databases and Information Systems Integration
;
Enterprise Information Systems
;
Organisational Issues on Systems Integration
Abstract:
Competitive Intelligence is a process which involves retrieving, analyzing and packaging information to offer
a final product that responds to the intelligence needs of a particular decision maker or community of decision
makers. Internet-based information sources are becoming increasingly important in this process because
most of the contents available on the Web are available free of charge. In this work the following research
question was addressed: What are the concepts and technologies related to linked data which allow gathering,
integration and sharing of information to support competitive intelligence? To answer this question, firstly,
the literature was reviewed in order to outline the conceptual framework. Next, some competency questions
were defined through a focus group in a study object. Finally, DB4Trading tool was built as a prototype able
to validate the conceptual framework. Results point out that adoption of Semantic Web technologies enable to
obtain the da
ta needed for the analysis of external environments. Besides that, results indicate that companies
use Semantic Web technologies to support its operations despite consider these technologies as complex. This
work adds to the decision-making process, specially in the context of competitive intelligence. This work also
contributes to reducing costs to obtain information beyond organization boundaries by using Semantic Web
technologies.
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