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Authors: Jingxin Wang and Yu Wang

Affiliation: Graduate School of Education, Peking University, Beijing and China

ISBN: 978-989-758-367-4

Keyword(s): MOOC, Adoption Behaviour, Technology Adoption, Educational Orientation, Educational Concept.

Abstract: From the perspective of technology adoption theory, this study focused on how their educational orientation of MOOC affects their MOOC adoption willingness through in-depth interviews with five college teachers in a Chinese university. The results show that different college teachers have significant differences in the educational function understanding and attribute positioning of MOOC, which mainly reflected in the differences of education and communication attribute positioning of MOOC. In addition, the matching degree of their positioning of MOOC and their own education concept determine the willingness and behaviour of college teacher to adopt MOOC. Furthermore, four typical MOOC orientations were summarized based on the differences of attribute judgment, and the research cases was divided into three typical types of practice according to the matching degree of concepts and the behaviour orientation adopted in practice.

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Paper citation in several formats:
Wang, J. and Wang, Y. (2019). Analysis on the Influencing Factors of MOOC Adoption Behaviour of Faculty: Cross-Case Study based on a Chinese University.In Proceedings of the 11th International Conference on Computer Supported Education - Volume 1: CSEDU, ISBN 978-989-758-367-4, pages 145-152. DOI: 10.5220/0007677601450152

@conference{csedu19,
author={Jingxin Wang. and Yu Wang.},
title={Analysis on the Influencing Factors of MOOC Adoption Behaviour of Faculty: Cross-Case Study based on a Chinese University},
booktitle={Proceedings of the 11th International Conference on Computer Supported Education - Volume 1: CSEDU,},
year={2019},
pages={145-152},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007677601450152},
isbn={978-989-758-367-4},
}

TY - CONF

JO - Proceedings of the 11th International Conference on Computer Supported Education - Volume 1: CSEDU,
TI - Analysis on the Influencing Factors of MOOC Adoption Behaviour of Faculty: Cross-Case Study based on a Chinese University
SN - 978-989-758-367-4
AU - Wang, J.
AU - Wang, Y.
PY - 2019
SP - 145
EP - 152
DO - 10.5220/0007677601450152

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