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Authors: Siti Aisyah 1 ; Umaimah Wahid 1 ; Indah Suryawati 1 and Darmawan Napitupulu 2

Affiliations: 1 Universitas Budi Luhur, Indonesia ; 2 Indonesian Institute of Sciences, Indonesia

Keyword(s): Diversification, Da’wah, Media, Digital, TV Streaming

Abstract: Al Bahjah TV's establishment of various diversifications and various policies that have been carried out through new media so that the TV continues to run and can be enjoyed by society. The packaging displayed by Al Bahjah's live streaming media is packaged so that it highlights the Islamic element which only contains learning material originating from the Qur'an and Sunnah, but whether the packaging displayed with visuals that are so simple and seemingly rigid can easily channel and delivered da'wah material or only made the audience saturated and left the Al Bahjah TV media. The purpose of this research is to analyse how the paradigm changes and diversification of the da'wah media industry in the digital era with the Al Bahjah TV live streaming TV case study. Research findings are expected to be an alternative understanding of da'wah in the digital era, especially using TV steaming.

CC BY-NC-ND 4.0

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Paper citation in several formats:
Aisyah, S., Wahid, U., Suryawati, I. and Napitupulu, D. (2020). Diversification of Da’wah Media in the Digital Era on Al Bahjah TV Live Streaming. In Proceedings of the 1st Unimed International Conference on Economics Education and Social Science - UNICEES; ISBN 978-989-758-432-9, SciTePress, pages 29-34. DOI: 10.5220/0009491700290034

@conference{unicees20,
author={Siti Aisyah and Umaimah Wahid and Indah Suryawati and Darmawan Napitupulu},
title={Diversification of Da’wah Media in the Digital Era on Al Bahjah TV Live Streaming},
booktitle={Proceedings of the 1st Unimed International Conference on Economics Education and Social Science - UNICEES},
year={2020},
pages={29-34},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009491700290034},
isbn={978-989-758-432-9},
}

TY - CONF

JO - Proceedings of the 1st Unimed International Conference on Economics Education and Social Science - UNICEES
TI - Diversification of Da’wah Media in the Digital Era on Al Bahjah TV Live Streaming
SN - 978-989-758-432-9
AU - Aisyah, S.
AU - Wahid, U.
AU - Suryawati, I.
AU - Napitupulu, D.
PY - 2020
SP - 29
EP - 34
DO - 10.5220/0009491700290034
PB - SciTePress

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