Authors:
Winda Feriyana
1
;
Lisna Fitri Alviyah
2
;
Dyah Sugandini
2
and
Yekti Utami
2
Affiliations:
1
Sekolah Tinggi Ilmu Ekonomi Trisna Negara, Indonesia
;
2
Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia
Keyword(s):
Keywords: Attributes of innovation, adoption, internet banking.
Abstract:
This study aims to determine the positive effect of the perception of banking innovation attributes on internet
banking adoption. Several indicators measure the perception of banking innovation attributes, namely perceived
ease, risk perception, conformity perception, perceived usefulness. Internet banking adoption variable is
measured by several indicators, namely customer awareness of the presence of internet banking, customer interest
in finding information about internet banking, customer assessment of internet banking, experiments conducted to
find out the benefits and uses of internet banking, adoption of internet banking services. Data collection is done
by distributing questionnaires. The research analysis unit is students in the Management Department of the
Yogyakarta "Veterans" National Development University. Respondents were sampled as many as 95 respondents.
The analytical method used in testing hypotheses is multiple regression. The results of this stu
dy indicate that
there is a significant influence between the perception of the attributes of banking innovation together on internet
banking adoption, and there is a significant positive effect between risk perception, conformity perception,
perceived benefits towards internet banking adoption.
(More)