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Authors: Jounghae Bang ; Nikhilesh Dholakia ; Lutz Hamel and Ruby Roy Dholakia

Affiliation: University of Rhode Island, United States

Keyword(s): CRM, KDD, Data Mining, Knowledge Management, Market Segmentation, Relationship Marketing

Related Ontology Subjects/Areas/Topics: Artificial Intelligence ; Biomedical Engineering ; Business Analytics ; Data Engineering ; Data Mining ; Databases and Information Systems Integration ; Datamining ; Enterprise Information Systems ; Health Information Systems ; Sensor Networks ; Signal Processing ; Soft Computing

Abstract: This paper illustrates the linkages between CRM systems, data mining techniques, and the strategic notions of market segmentation and relationship marketing. Using the hypothetical example of a consumer bank, the data in a relationship based marketing environment are illustrated and guidelines for knowledge discovery, data management and strategic marketing are developed.

CC BY-NC-ND 4.0

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Paper citation in several formats:
Bang, J.; Dholakia, N.; Hamel, L. and Roy Dholakia, R. (2004). DATA MINING OF CRM KNOWLEDGE BASES FOR EFFECTIVE MARKET SEGMENTATION - A Conceptual Framework. In Proceedings of the Sixth International Conference on Enterprise Information Systems - Volume 2: ICEIS; ISBN 972-8865-00-7; ISSN 2184-4992, SciTePress, pages 335-342. DOI: 10.5220/0002616303350342

@conference{iceis04,
author={Jounghae Bang. and Nikhilesh Dholakia. and Lutz Hamel. and Ruby {Roy Dholakia}.},
title={DATA MINING OF CRM KNOWLEDGE BASES FOR EFFECTIVE MARKET SEGMENTATION - A Conceptual Framework},
booktitle={Proceedings of the Sixth International Conference on Enterprise Information Systems - Volume 2: ICEIS},
year={2004},
pages={335-342},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002616303350342},
isbn={972-8865-00-7},
issn={2184-4992},
}

TY - CONF

JO - Proceedings of the Sixth International Conference on Enterprise Information Systems - Volume 2: ICEIS
TI - DATA MINING OF CRM KNOWLEDGE BASES FOR EFFECTIVE MARKET SEGMENTATION - A Conceptual Framework
SN - 972-8865-00-7
IS - 2184-4992
AU - Bang, J.
AU - Dholakia, N.
AU - Hamel, L.
AU - Roy Dholakia, R.
PY - 2004
SP - 335
EP - 342
DO - 10.5220/0002616303350342
PB - SciTePress