Authors:
Putu Gde Sukarata
1
and
I. Gede Suputra Widharma
2
Affiliations:
1
Politeknik Negeri Bali, Badung, Bali, Indonesia
;
2
Department of Electrical, Politeknik Negeri Bali, Badung, Indonesia
Keyword(s):
Characteristic, Company, Corporate, Identity, Symbol, Typography.
Abstract:
Computer technology has developed from 1985 until now it has been very far developed. This development occurs in all fields of life. Like the world of medicine, industry, agriculture and others. Technology is also very helpful for various human work to be easier, faster and efficient. This computer technology is in the form of hardware and software. Corporate Identity is the first image and image seen by the community. Consumers assess the image, professionalism and level of trust in the company from this Corporate Identity. Once the importance of this identity that it can be concluded that some of the characteristics that must be possessed by a good, professional and reliable company identity in the eyes of consumers, customers or investors. Corporate identity must be easy to remember because there are two things that must be possessed by a product or company identity. First that the corporate identity must be able to make consumers remember the company when you want to buy a produc
t, in other words that corporate identity must have the nature that proposes or influences. Second, corporate identity must be able to make consumers recall the company when they want to buy the same product for the second time or when going to repeat orders. Usually in addition to the image or image there are also typography that accompany. Typography of the Bali State Polytechnic Symbol (PNB) will later help all stakeholders in finding information on the shape of the image and text that will be used as a corporate identity of PNB. The use of typography will also facilitate the introduction of the Bali State Polytechnic institution as the leading vocational education institution producing international competitive professional graduates in Indonesia.
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