Authors:
Pavel Drášil
1
;
Tomáš Pitner
1
;
Thorsten Hampel
2
and
Marc Steinbring
2
Affiliations:
1
Masaryk University, Faculty of Informatics, Czech Republic
;
2
University of Vienna, Austria
Keyword(s):
Web 2.0, Service Classification, Mashup, Business Models, License Agreements.
Related
Ontology
Subjects/Areas/Topics:
Enterprise Information Systems
;
Interactive and Multimedia Web Applications
;
Internet and Collaborative Computing
;
Process Design and Organisational Issues in E-Commerce
;
Software Agents and Internet Computing
Abstract:
Mashups represent – beside the ease-of-use, high interactivity and social networking factors – another significant phenomenon of Web 2.0. However, this "mashing process" is mostly based upon ad-hoc approaches and techniques, rather than upon an in-depth analysis of the "mashing potential" of the services. Therefore, the first goal of this paper is to provide a conceptual foundation for the mashups – to identify services being typically integrated into mashups, and propose classification criteria forming a "Mash-Tree" that were subsequently applied to selected services – representatives of each classification category. We concentrate mainly on mashing of Web 2.0 services; integration in an enterprise environment is behind the scope of this paper. Secondly, the mashing potential is studied from three perspectives – technical aspects of mashability, business models for mashups, and potential legal issues concerning services themselves as well as the data in them. We hope that the propos
ed mashup conceptualization together with our analysis of mashability can help to develop future Web 2.0 mashups that not only better meet stakeholders' expectations but also respect legal terms and are technologically sound.
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