An Industry-focused Advertising Model

A. Murray

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Paper

An Industry-focused Advertising Model

Topics: Mathematical Modeling; Optimization; Stochastic Optimization

In Proceedings of 5th the International Conference on Operations Research and Enterprise Systems ICORES - Volume 1, 87-91, 2016 , Rome, Italy

Author: A. Murray

Affiliation: The University of Western Ontario, Canada

Keyword(s): Optimal Control, Advertising, Stochastic Optimal Control, Mathematical Modelling.

Related Ontology Subjects/Areas/Topics: Artificial Intelligence ; Knowledge Discovery and Information Retrieval ; Knowledge-Based Systems ; Mathematical Modeling ; Methodologies and Technologies ; Operational Research ; Optimization ; Stochastic Optimization ; Symbolic Systems

Abstract: In this paper a model is created that may be effectively used to determine the optimal spending trajectory for an advertising campaign. Given a sufficient data set, all parameters present in the model should be easily determinable, or at least accurately approximated, and justifications are given for the form of all parts of the model. Finally, the solution to both the deterministic and stochastic versions of the model are given.

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Paper citation in several formats:

Murray, A. (2016). An Industry-focused Advertising Model. In Proceedings of 5th the International Conference on Operations Research and Enterprise Systems - ICORES; ISBN 978-989-758-171-7; ISSN 2184-4372, SciTePress, pages 87-91. DOI: 10.5220/0005653300870091

@conference{icores16,
author={A. Murray.},
title={An Industry-focused Advertising Model},
booktitle={Proceedings of 5th the International Conference on Operations Research and Enterprise Systems - ICORES},
year={2016},
pages={87-91},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005653300870091},
isbn={978-989-758-171-7},
issn={2184-4372},
}

TY - CONF

JO - Proceedings of 5th the International Conference on Operations Research and Enterprise Systems - ICORES
TI - An Industry-focused Advertising Model
SN - 978-989-758-171-7
IS - 2184-4372
AU - Murray, A.
PY - 2016
SP - 87
EP - 91
DO - 10.5220/0005653300870091
PB - SciTePress