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Authors: Tanti Handriana and Ketut Suryadinata Putra

Affiliation: Department of Management, Faculty of Economics and Business Universitas Airlangga, Indonesia

Keyword(s): Tourism, Hotel, Cognitive Attribute, Affective Attribute, Sensory Attribute, Satisfaction, Intention To Revisit

Abstract: This study aims to analyze the intention of travelers to revisit Bali cultured hotels. Several previous studies have shown that the intention of traveler behavior to stay at hotels is influenced by room rate, service quality, friend/family influence, and promotion. This research applied a survey method. The research sample consisted of 161 travelers who had stayed at Bali cultured hotels. Structural Equation Modeling (SEM), with Smart Partial Least Square (PLS) software was selected as the technique of analysis. This study confirmed that three proposed hypotheses were supported. The affective attribute and sensory attribute variables significantly influence travelers satisfaction, and the satisfaction variable significantly influences the intention of the travelers to revisit Bali cultured hotels. Meanwhile, the cognitive attribute variable doesn’t affect travelers' satisfaction.

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Paper citation in several formats:
Handriana, T. and Putra, K. (2020). Hotel Attributes, Satisfaction, and Travellers’s Intention to Revisit Bali Cultured Hotels. In Proceedings of the 2nd International Conference on Inclusive Business in the Changing World - ICIB; ISBN 978-989-758-408-4, SciTePress, pages 196-202. DOI: 10.5220/0008429201960202

@conference{icib20,
author={Tanti Handriana. and Ketut Suryadinata Putra.},
title={Hotel Attributes, Satisfaction, and Travellers’s Intention to Revisit Bali Cultured Hotels},
booktitle={Proceedings of the 2nd International Conference on Inclusive Business in the Changing World - ICIB},
year={2020},
pages={196-202},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008429201960202},
isbn={978-989-758-408-4},
}

TY - CONF

JO - Proceedings of the 2nd International Conference on Inclusive Business in the Changing World - ICIB
TI - Hotel Attributes, Satisfaction, and Travellers’s Intention to Revisit Bali Cultured Hotels
SN - 978-989-758-408-4
AU - Handriana, T.
AU - Putra, K.
PY - 2020
SP - 196
EP - 202
DO - 10.5220/0008429201960202
PB - SciTePress

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