Tailoring the Business Modelling Method for R&D

L. O. Meertens; N. Sweet; Maria-Eugenia Iacob

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Paper

Tailoring the Business Modelling Method for R&D

In Proceedings of the Fifth International Symposium on Business Modeling and Software Design BMSD - Volume 1, 96-106, 2015 , Milan, Italy

Authors: L. O. Meertens ; N. Sweet and Maria-Eugenia Iacob

Affiliation: University of Twente, Netherlands

Keyword(s): Business modelling, modelling method, business models, research & development.

Abstract: While the benefits of innovation seem to be clear intuitively, Research and Development (R&D) organisations are struggling to show the value they add. Especially in times of crisis, the result is that they get the first budget cuts to reduce costs in the short term. This causes companies, industries, or even whole economies, to lose competitive advantage in the long run. The field of business modelling deals with the creation and capturing of value. However, it has not yet provided a method tailored to R&D previously. Building upon earlier work on business modelling, we adapt the Business Modelling Method (BMM) to the field of R&D.

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Paper citation in several formats:

Meertens, L.; Sweet, N. and Iacob, M. (2015). Tailoring the Business Modelling Method for R&D. In Proceedings of the Fifth International Symposium on Business Modeling and Software Design - BMSD; ISBN 978-989-758-111-3, SciTePress, pages 96-106. DOI: 10.5220/0005885900960106

@conference{bmsd15,
author={L. O. Meertens. and N. Sweet. and Maria{-}Eugenia Iacob.},
title={Tailoring the Business Modelling Method for R&D},
booktitle={Proceedings of the Fifth International Symposium on Business Modeling and Software Design - BMSD},
year={2015},
pages={96-106},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005885900960106},
isbn={978-989-758-111-3},
}

TY - CONF

JO - Proceedings of the Fifth International Symposium on Business Modeling and Software Design - BMSD
TI - Tailoring the Business Modelling Method for R&D
SN - 978-989-758-111-3
AU - Meertens, L.
AU - Sweet, N.
AU - Iacob, M.
PY - 2015
SP - 96
EP - 106
DO - 10.5220/0005885900960106
PB - SciTePress