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The Consumer Prototype - Explaining the Underlying Psychological Factors of Consumer Behaviour with Artificial Neural Networks

In Doctoral Consortium - Doctoral Consortium, 38-43, 2013, Vilamoura, Algarve, Portugal

Author: Max N. Greene

Affiliation: Cardiff University, United Kingdom

ISBN: Not Available

Keyword(s): Consumer behaviour, artificial neural networks, artificial agent, artificial intelligence, latent variables, explanation of behaviour, pruning, network optimization.

Abstract: Consumer behaviour is examined using artificial neural networks as a method of analysis to identify the underlying psychological factors that influence consumer choice. Artificial consumer prototype is developed and consequently studied using supervised and unsupervised neural networks. A number of network architectures are constructed and optimized for comparative purposes. Learning obtained using artificial agents is interpreted and subsequently propagated towards human consumer behaviour. Philosophical issues including the network structure interpretation and appropriateness of using artificial agents to explain human behaviour are discussed.

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Paper citation in several formats:
N. Greene, M. (2013). The Consumer Prototype - Explaining the Underlying Psychological Factors of Consumer Behaviour with Artificial Neural Networks.In Doctoral Consortium - Doctoral Consortium, (IJCCI 2013) ISBN Not Available, pages 38-43

@conference{doctoral consortium13,
author={Max N. Greene.},
title={The Consumer Prototype - Explaining the Underlying Psychological Factors of Consumer Behaviour with Artificial Neural Networks},
booktitle={Doctoral Consortium - Doctoral Consortium, (IJCCI 2013)},
year={2013},
pages={38-43},
publisher={SciTePress},
organization={INSTICC},
doi={},
isbn={Not Available},
}

TY - CONF

JO - Doctoral Consortium - Doctoral Consortium, (IJCCI 2013)
TI - The Consumer Prototype - Explaining the Underlying Psychological Factors of Consumer Behaviour with Artificial Neural Networks
SN - Not Available
AU - N. Greene, M.
PY - 2013
SP - 38
EP - 43
DO -

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