Authors:
Mai Fernando Nainggolan
1
;
Ferlin F. Turnip
2
;
George M. Tampubolon
3
;
Wendy M. A. Saragih
4
and
Arjon Turnip
5
Affiliations:
1
Department of Agribusiness, Faculty of Agriculture, Universitas Padjadjaran, Jatinangor, Indonesia
;
2
PorlakParnaAgroTourism Company, K.H. Ramli Buntu Street No. 25, South Jakarta
;
3
Bachelor of Electrical Engineering, Insitut Teknologi Nasional, Bandung
;
4
Department of information system,Universitas Sangga Buana YPKP
;
5
Department of electrical Engineering Universitas Padjadjaran, Jatinangor, Indonesia
Keyword(s):
Impact, behavior, tourism, Toba Lake.
Abstract:
Tourism is a potential sector and feasible to be innovatively developed in order to increase competitiveness. Lake Toba is a location that has enormous tourism potential. However, in reality it has not been managed properly, so it has an impact on socio-economic conditions. The people who live in these areas are generally still classified as poor. This research was conducted to make changes in terms of increasing local income, tourist visits and the value of better tourism promotion. The purpose of this study is to formulate a strategy of Lake Toba potential development as a tourism location through a SWOT analysis. The research was conducted with a descriptive method through a qualitative approach. Data were obtained from several institutions such as universities, local governments, traditional and religious leaders, and private organizations. The results showed that the management of natural tourism objects in Lake Toba is generally still managed traditionally and only managed by t
he local community. Some of the obstacles that oftenly occur were the unavailability of the Regional Tourism Master Plan, the lack of promotion of natural and cultural tourism, and the facilities condition that are still conventional. Meanwhile, annual tourism activities are only routin and monotone without significant economic impact (multiple effects). Therefore, a strategy to develop the potential for natural tourism in the form of quality management, professionalism of resources, festival activities, local culture, population data management, promotion, nature tourism, and the role of local government is proposed.
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