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Authors: Raidha Nur Afifah 1 and Yuni Ros Bangun 2

Affiliations: 1 Master of Business and Administration, Institut Teknologi Bandung, Indonesia, Indonesia ; 2 Master of Business and Administration, Institut Teknologi Bandung, Indonesia

Keyword(s): ICIB, Public Perception, ABC Theory

Abstract: The existence of Jakarta-Badung high-speed rail created many perceptions. Public perception needs to be considered because the public is the society that will use this transportation when it operates. By knowing what is their perception, the company can get more information about the public and consider it as one of the ways to do strategy. Result of this research is that public supported, agreed and believed towards this project. Most of the respondent also did not mind with the congestion in the process of the project, they appretiated and respected the project because it can grow the economy and reduce congestion problems, most of the respondents will use it because they want to participate in it. They will buy the ticket at IDR 211.700 as long as it is safety, comfortable and on time. Most of the respondents did not agree with the decision collaborated with China which affect their intention. They will not use transportation that is also made by China. Providing education by adve rtising might be an alternative solution to change their perceptions towards the company in collaborating with China. The education by advertisement shows the advantages of high-speed rail and the reason the company cooperated with China. (More)

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Paper citation in several formats:
Nur Afifah, R. and Ros Bangun, Y. (2020). Exploring Public Perception Towards Jakarta-Bandung High Speed Rail. In Proceedings of the 2nd International Conference on Inclusive Business in the Changing World - ICIB; ISBN 978-989-758-408-4, SciTePress, pages 413-422. DOI: 10.5220/0008432004130422

@conference{icib20,
author={Raidha {Nur Afifah}. and Yuni {Ros Bangun}.},
title={Exploring Public Perception Towards Jakarta-Bandung High Speed Rail},
booktitle={Proceedings of the 2nd International Conference on Inclusive Business in the Changing World - ICIB},
year={2020},
pages={413-422},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008432004130422},
isbn={978-989-758-408-4},
}

TY - CONF

JO - Proceedings of the 2nd International Conference on Inclusive Business in the Changing World - ICIB
TI - Exploring Public Perception Towards Jakarta-Bandung High Speed Rail
SN - 978-989-758-408-4
AU - Nur Afifah, R.
AU - Ros Bangun, Y.
PY - 2020
SP - 413
EP - 422
DO - 10.5220/0008432004130422
PB - SciTePress

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