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Authors: Desy Riana Pratiwi 1 ; Lia Maulia Indrayani 1 ; Ypsi Soeria Soemantri 1 and Sutiono Mahdi 2

Affiliations: 1 Faculty of Cultural Sciences, Department of Linguistics, Universitas Padjadjaran, Indonesia ; 2 Faculty of Cultural Sciences, Department of Linguistics, Universitas Padjadjara, Indonesia

Keyword(s): Semiotics, Myth, Advertisement, Mythology, Denotative, Connotative

Abstract: The study aims to analyze the myth in semiotics analysis of one local brand makeup in Indonesia “makeover”, the study employs qualitative method which concerns with analyzing everyday phenomenonand finding the meaning of the sign made of the company. This analysis also discussed the denotative and connotative meanings. In order to answer the question this study uses mythology theory proposed by Roland Barthes. The result of analysis to finding the meaning ofMake Over product that written "beauty beyond rules" and uses a model for its products with various types of skin colors of Indonesian women, that the population can be easily accepted by all types of women of all ages.

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Paper citation in several formats:
Pratiwi, D.; Indrayani, L.; Soemantri, Y. and Mahdi, S. (2020). Myth Analysis of ‘Make Over’ brand Advertisement: A Semiotic Study. In Proceedings of the International Conference on Education, Language and Society - ICELS; ISBN 978-989-758-405-3, SciTePress, pages 119-122. DOI: 10.5220/0008994801190122

@conference{icels20,
author={Desy Riana Pratiwi. and Lia Maulia Indrayani. and Ypsi Soeria Soemantri. and Sutiono Mahdi.},
title={Myth Analysis of ‘Make Over’ brand Advertisement: A Semiotic Study},
booktitle={Proceedings of the International Conference on Education, Language and Society - ICELS},
year={2020},
pages={119-122},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008994801190122},
isbn={978-989-758-405-3},
}

TY - CONF

JO - Proceedings of the International Conference on Education, Language and Society - ICELS
TI - Myth Analysis of ‘Make Over’ brand Advertisement: A Semiotic Study
SN - 978-989-758-405-3
AU - Pratiwi, D.
AU - Indrayani, L.
AU - Soemantri, Y.
AU - Mahdi, S.
PY - 2020
SP - 119
EP - 122
DO - 10.5220/0008994801190122
PB - SciTePress

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