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Authors: Roma Kyo Kae Saniro ; Andina Hawa ; Donny Eros and  Pramono

Affiliation: Faculty of Humanities, Universitas Andalas, Padang, Indonesia, Indonesia

Keyword(s): green business, literary festival, second Southeast Asia Gathering Literary Festival.

Abstract: The aim of this study is to demonstrate how green business can be utilized in literary and tourism activities at the 2nd Southeast Asia Gathering Literary Festival (TPAT) in Padang Panjang, West Sumatra, Indonesia. This research is motivated by the rise of business; for example, implementing a literary festival will create much waste because there are many people in the same place and at the same time. The implementation of a business must still be environmentally friendly. The use of a qualitative descriptive method with a green business approach is used in this study. The results of this study revealed aspects of implementing green business carried out by the committee during the activity through 1) the use of wooden coins as a medium of exchange when shopping at the Kubu Gadang bazaar as a marker of environmentally friendly money materials; 2) the festival venue is in a former paddy field with stilts made of wood as an environmentally friendly measure; 3) eating bajamba using dura ble cutlery instead of disposable containers as a measure to reduce plastic waste; and 4) digital promotions that can help paper waste as brochures or promotional activities. Although the TPAT II green business has yet to be fully implemented in its series of activities, the four things mentioned above are capable of being an effort by the committee to create a green business at the TPAT II festival. (More)

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Paper citation in several formats:
Kyo Kae Saniro, R.; Hawa, A.; Eros, D. and Pramono. (2024). Implementation of the Green Business Strategy at the Southeast Asia Poets Gathering Literary Festival (TPAT) II. In Proceedings of the 2nd Maritime, Economics and Business International Conference - MEBIC; ISBN 978-989-758-704-7, SciTePress, pages 95-103. DOI: 10.5220/0012627800003798

@conference{mebic24,
author={Roma {Kyo Kae Saniro}. and Andina Hawa. and Donny Eros. and Pramono.},
title={Implementation of the Green Business Strategy at the Southeast Asia Poets Gathering Literary Festival (TPAT) II},
booktitle={Proceedings of the 2nd Maritime, Economics and Business International Conference - MEBIC},
year={2024},
pages={95-103},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012627800003798},
isbn={978-989-758-704-7},
}

TY - CONF

JO - Proceedings of the 2nd Maritime, Economics and Business International Conference - MEBIC
TI - Implementation of the Green Business Strategy at the Southeast Asia Poets Gathering Literary Festival (TPAT) II
SN - 978-989-758-704-7
AU - Kyo Kae Saniro, R.
AU - Hawa, A.
AU - Eros, D.
AU - Pramono.
PY - 2024
SP - 95
EP - 103
DO - 10.5220/0012627800003798
PB - SciTePress

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