Authors:
Francesco Pilotti
1
;
Daniele Di Valerio
1
;
Martina Marinelli
1
;
Gaetanino Paolone
1
;
Samanta Vellante
2
and
Daniela D’Alessandro
1
Affiliations:
1
Gruppo SI S.c.a.r.l., 64100 Teramo, Italy
;
2
Scacco Malto S.r.l., 64100 Teramo, Italy
Keyword(s):
Automatic Code Generation, Information, Informative Marketing, Model-Driven Architecture, Model Transformation, Technological Platform.
Abstract:
In the current global context, Small- and Medium-sized Enterprises (SMEs) must face challenges in order to reach and maintain a fitting competitive level, and improve their performance. Today, information is one of the most important resources for them. Being able to correctly manage information is a key factor, also with reference to digital marketing activities. The paper presents InfoMkBuilder, a tool able to automatically generate Informative Marketing (IM) technological platforms, i.e., digital platforms for SMEs, in order for them to carry out IM campaigns and strategies. IM is a novel digital marketing model based on valuable information definition and delivery. InfoMkBuilder supports SMEs in overcoming and/or sidestepping their limitations and barriers in adopting digital technologies. The tool implements Model-Driven Architecture (MDA) transformations and a Unified Process (UP) methodological approach to generate the IM technological platforms, and is able to deploy them on
the Cloud.
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