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Authors: Dmitry Mikhaylov ; Timur Khabibullin ; Andrey Starikovskiy ; Alexander Smirnov ; Mikhail Froimson ; Maxim Aristov and Vladimir Konev

Affiliation: Engineering Centre of the National Research Nuclear University “MEPhI”, Russian Federation

Keyword(s): Gender-oriented Targeted Advertising, Face Detection, Person Detection, Advertising Rendering.

Related Ontology Subjects/Areas/Topics: Artificial Intelligence ; Forecasting ; Knowledge Discovery and Information Retrieval ; Knowledge-Based Systems ; Methodologies and Technologies ; Operational Research ; Optimization ; Symbolic Systems

Abstract: This paper provides an original and convenient rendering of advertisements targeted to a specific audience. The system includes a detection unit for detecting a person, a control module connected to the information rendering panel and to the detection unit. The control module detects age, gender and/or emotional state of a detected person. This data is provided to the information rendering panel for selecting and displaying advertisements appropriate for the detected person.

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Paper citation in several formats:
Mikhaylov, D.; Khabibullin, T.; Starikovskiy, A.; Smirnov, A.; Froimson, M.; Aristov, M. and Konev, V. (2014). Method and System for Gender-oriented Targeted Advertising. In Proceedings of the 3rd International Conference on Operations Research and Enterprise Systems - ICORES; ISBN 978-989-758-017-8; ISSN 2184-4372, SciTePress, pages 153-158. DOI: 10.5220/0004734401530158

@conference{icores14,
author={Dmitry Mikhaylov. and Timur Khabibullin. and Andrey Starikovskiy. and Alexander Smirnov. and Mikhail Froimson. and Maxim Aristov. and Vladimir Konev.},
title={Method and System for Gender-oriented Targeted Advertising},
booktitle={Proceedings of the 3rd International Conference on Operations Research and Enterprise Systems - ICORES},
year={2014},
pages={153-158},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004734401530158},
isbn={978-989-758-017-8},
issn={2184-4372},
}

TY - CONF

JO - Proceedings of the 3rd International Conference on Operations Research and Enterprise Systems - ICORES
TI - Method and System for Gender-oriented Targeted Advertising
SN - 978-989-758-017-8
IS - 2184-4372
AU - Mikhaylov, D.
AU - Khabibullin, T.
AU - Starikovskiy, A.
AU - Smirnov, A.
AU - Froimson, M.
AU - Aristov, M.
AU - Konev, V.
PY - 2014
SP - 153
EP - 158
DO - 10.5220/0004734401530158
PB - SciTePress

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