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Authors: Sirisuhk Rakthin 1 ; Roger J. Calantone 1 and Seungho Choi 2

Affiliations: 1 Michigan State University, United States ; 2 Ewha Womans University, Korea, Republic of

Keyword(s): Competitor Intelligence, Customer Intelligence, Perception of Common Knowledge Sharing, Source Credibility, Corporate Culture, Motivation, Inter-departmental Relationship, Ties.

Related Ontology Subjects/Areas/Topics: Applications ; Artificial Intelligence ; Business Intelligence ; Business Process Management ; Communication, Collaboration and Information Sharing ; e-Business ; Enterprise Engineering ; Enterprise Information Systems ; KM Strategies and Implementations ; Knowledge Management and Information Sharing ; Knowledge-Based Systems ; Learning Organization & Organizational Learning ; Software Engineering ; Symbolic Systems

Abstract: This research study examines the antecedents of competitor and customer intelligence transfer process between front-line and support personnel. Using structural equation analysis, the authors analyzed relationships among seven constructs—ties, motivation, supportive corporate culture, inter-departmental relationship, perception of common knowledge sharing, source credibility, and a transfer of competitor and customer intelligence. Hypotheses were tested among business executives and managers in four organizations in Thailand. The findings support the partially mediating effects of perception of common knowledge sharing and source credibility on a relationship between the antecedents and a transfer of competitor and customer intelligence.

CC BY-NC-ND 4.0

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Paper citation in several formats:
Rakthin, S.; J. Calantone, R. and Choi, S. (2012). More Effective Transfer of Competitor and Customer Intelligence - Mediating Roles of Common Knowledge Sharing and Source Credibility. In Proceedings of the International Conference on Knowledge Management and Information Sharing (IC3K 2012) - KMIS; ISBN 978-989-8565-31-0; ISSN 2184-3228, SciTePress, pages 251-256. DOI: 10.5220/0004114202510256

@conference{kmis12,
author={Sirisuhk Rakthin. and Roger {J. Calantone}. and Seungho Choi.},
title={More Effective Transfer of Competitor and Customer Intelligence - Mediating Roles of Common Knowledge Sharing and Source Credibility},
booktitle={Proceedings of the International Conference on Knowledge Management and Information Sharing (IC3K 2012) - KMIS},
year={2012},
pages={251-256},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004114202510256},
isbn={978-989-8565-31-0},
issn={2184-3228},
}

TY - CONF

JO - Proceedings of the International Conference on Knowledge Management and Information Sharing (IC3K 2012) - KMIS
TI - More Effective Transfer of Competitor and Customer Intelligence - Mediating Roles of Common Knowledge Sharing and Source Credibility
SN - 978-989-8565-31-0
IS - 2184-3228
AU - Rakthin, S.
AU - J. Calantone, R.
AU - Choi, S.
PY - 2012
SP - 251
EP - 256
DO - 10.5220/0004114202510256
PB - SciTePress