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Authors: L. O. Meertens 1 ; E. Starreveld 1 ; Maria-eugenia Iacob 1 and Bart Nieuwenhuis 2

Affiliations: 1 University of Twente, Netherlands ; 2 K4B Innovation / University of Twente, Netherlands

Keyword(s): Business Case, Business Model, Method.

Abstract: Intuitively, business cases and business models are closely connected. However, a thorough literature review revealed no research on the combination of them. Besides that, little is written on the evaluation of business models at all. This makes it difficult to compare different business model alternatives and choose the best one. In this article, we develop a business case method to objectively compare business models. It is an eight-step method, starting with business drivers and ending with an implementation plan. We demonstrate the method with a case study for innovations at housing associations. The designed business case method can be used to compare and select the best business model successfully. In doing so, the business case method increases the quality of the decision making process when choosing from possible business models.

CC BY-NC-ND 4.0

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Paper citation in several formats:
O. Meertens, L.; Starreveld, E.; Iacob, M. and Nieuwenhuis, B. (2013). A Business Case Method for Business Models. In Proceedings of the Third International Symposium on Business Modeling and Software Design - BMSD; ISBN 978-989-8565-56-3, SciTePress, pages 33-42. DOI: 10.5220/0004773800330042

@conference{bmsd13,
author={L. {O. Meertens}. and E. Starreveld. and Maria{-}eugenia Iacob. and Bart Nieuwenhuis.},
title={A Business Case Method for Business Models},
booktitle={Proceedings of the Third International Symposium on Business Modeling and Software Design - BMSD},
year={2013},
pages={33-42},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004773800330042},
isbn={978-989-8565-56-3},
}

TY - CONF

JO - Proceedings of the Third International Symposium on Business Modeling and Software Design - BMSD
TI - A Business Case Method for Business Models
SN - 978-989-8565-56-3
AU - O. Meertens, L.
AU - Starreveld, E.
AU - Iacob, M.
AU - Nieuwenhuis, B.
PY - 2013
SP - 33
EP - 42
DO - 10.5220/0004773800330042
PB - SciTePress

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