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Authors: Ramon Hermoso 1 and Maria Fasli 2

Affiliations: 1 University of Zaragoza, Spain ; 2 University of Essex, United Kingdom

ISBN: 978-989-758-074-1

Keyword(s): Artificial Societies, Social Networks, Innovation, Entry Point.

Related Ontology Subjects/Areas/Topics: Agents ; Artificial Intelligence ; Artificial Intelligence and Decision Support Systems ; Distributed and Mobile Software Systems ; Economic Agent Models ; Enterprise Information Systems ; Knowledge Engineering and Ontology Development ; Knowledge-Based Systems ; Model-Based Reasoning ; Multi-Agent Systems ; Software Engineering ; Symbolic Systems

Abstract: Social networks have grown massively in the last few years and have become a lot more than mere message exchange platforms. Apart from serving purposes such as linking friends and family, job linking or news feeding, their nearly pervasive nature and presence in day-to-day activities make them the biggest potential market and access platform to hundreds of millions of customers ever built. Faced with such a complex and challenging environment, we claim that introducing innovation in an efficient way in such networks is of extreme importance. In this paper, we put forward a mechanism to select suitable entry points in the network to introduce the innovation, so fostering its acceptance and enhancing its diffusion. To do this, we use the underlying structure of the network as well as the influencing power some users exercise over others. We present results of testing our approach with both a Facebook dataset and different examples of random networks.

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Paper citation in several formats:
Hermoso, R. and Fasli, M. (2015). Entry Point Matters - Effective Introduction of Innovation in Social Networks.In Proceedings of the International Conference on Agents and Artificial Intelligence - Volume 1: ICAART, ISBN 978-989-758-074-1, pages 17-26. DOI: 10.5220/0005172700170026

@conference{icaart15,
author={Ramon Hermoso. and Maria Fasli.},
title={Entry Point Matters - Effective Introduction of Innovation in Social Networks},
booktitle={Proceedings of the International Conference on Agents and Artificial Intelligence - Volume 1: ICAART,},
year={2015},
pages={17-26},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005172700170026},
isbn={978-989-758-074-1},
}

TY - CONF

JO - Proceedings of the International Conference on Agents and Artificial Intelligence - Volume 1: ICAART,
TI - Entry Point Matters - Effective Introduction of Innovation in Social Networks
SN - 978-989-758-074-1
AU - Hermoso, R.
AU - Fasli, M.
PY - 2015
SP - 17
EP - 26
DO - 10.5220/0005172700170026

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