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Authors: Francesc Miralles ; Rosa Rudo and Ferran Giones

Affiliation: La Salle, Ramon Llull University, Spain

ISBN: 978-989-674-025-2

ISSN: 2184-3252

Keyword(s): Social Networks, IT Adoption, IT User Acceptance, Cultural Values, Privacy Concerns.

Related Ontology Subjects/Areas/Topics: Communities of Interest ; Social Information Systems ; Social Networks and Organizational Culture ; Society, e-Business and e-Government ; Web Information Systems and Technologies

Abstract: The effect of cultural values in IT adoption has attracted growing interest in the last years. Researchers posit that cultural values can shed some additional light on the factors that determine IT user acceptance and use. In this research in progress work, the authors propose a model based on previous user acceptance theories to develop a research study to inquire the role that individual cultural values play on the adoption of those social networks features that threat user's privacy the most. What the authors posit is that adoption of those features that are more critical from the point of view of users' privacy can be explained from the perspective of individual's cultural values. In this preliminary work, the authors have developed the model and have drawn a set of hypotheses. In the following steps of the research the authors are going to develop a survey to start the quantitative research.

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Paper citation in several formats:
Miralles F.; Rudo R.; Giones F. and (2010). CULTURAL VALUES INFLUENCE ON THE ADOPTION OF PRIVACY THREATENING SOCIAL NETWORKS FEATURES.In Proceedings of the 6th International Conference on Web Information Systems and Technology - Volume 2: WEBIST, ISBN 978-989-674-025-2, pages 379-382. DOI: 10.5220/0002785703790382

@conference{webist10,
author={Francesc Miralles and Rosa Rudo and Ferran Giones},
title={CULTURAL VALUES INFLUENCE ON THE ADOPTION OF PRIVACY THREATENING SOCIAL NETWORKS FEATURES},
booktitle={Proceedings of the 6th International Conference on Web Information Systems and Technology - Volume 2: WEBIST,},
year={2010},
pages={379-382},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002785703790382},
isbn={978-989-674-025-2},
}

TY - CONF

JO - Proceedings of the 6th International Conference on Web Information Systems and Technology - Volume 2: WEBIST,
TI - CULTURAL VALUES INFLUENCE ON THE ADOPTION OF PRIVACY THREATENING SOCIAL NETWORKS FEATURES
SN - 978-989-674-025-2
AU - Miralles, F.
AU - Rudo, R.
AU - Giones, F.
PY - 2010
SP - 379
EP - 382
DO - 10.5220/0002785703790382

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