Literature Review and an Analysis of the State of the Market of Anything Relationship Management (xRM) - xRM as an Extension of Customer Relationship Management

Jonathan P. Knoblauch; Rebecca Bulander

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Paper

Literature Review and an Analysis of the State of the Market of Anything Relationship Management (xRM) - xRM as an Extension of Customer Relationship Management

Topics: B2C/B2B Considerations; Banking/Finance; Collaborative Systems; Context-Awareness; Enterprise Architecture; Government; Industrial; Integration/Interoperability; Methods and Algorithms; Middleware Platforms; Modeling and Frameworks; Platforms and Architectures; Services Computing Platforms; Social Networks

In Proceedings of the 11th International Conference on e-Business - Volume 0ICETE, 236-244, 2014 , Vienna, Austria

Authors: Jonathan P. Knoblauch and Rebecca Bulander

Affiliation: Pforzheim University of Applied Sciences, Germany

Keyword(s): Anything Relationship Management, xRM Concept, Customer Relationship Management, Stakeholder, Relationship Management.

Related Ontology Subjects/Areas/Topics: Applications ; Artificial Intelligence ; B2C/B2B Considerations ; Banking/Finance ; Business and Social Applications ; Cloud Computing ; Collaboration and e-Services ; Collaborative Systems ; Complex Systems Modeling and Simulation ; Context-Awareness ; Data Communication Networking ; e-Business ; Enterprise Architecture ; Enterprise Engineering ; Enterprise Information Systems ; Government ; Industrial ; Integration/Interoperability ; Knowledge Management and Information Sharing ; Knowledge-Based Systems ; Logistics ; Methods and Algorithms ; Middleware Platforms ; Mobile Information Systems ; Modeling and Frameworks ; Platforms and Applications ; Platforms and Architectures ; Services Computing Platforms ; Simulation and Modeling ; Social Networks ; Society, e-Business and e-Government ; Software Agents and Internet Computing ; Symbolic Systems ; Technology Platforms ; Telecommunications ; Web Information Systems and Technologies

Abstract: In this paper we want to point out the importance of Anything Relationship Management (xRM) as an extension of Customer Relationship Management (CRM). Therefore we will describe the historical development of xRM and give a detailed and comprehensive literature review as well as an own definition. After that we want to point out the key aspects of xRM compared to CRM. Finally the results of a state-of-the-art market analysis about xRM platforms are presented and evaluated. This market analysis demonstrates the variants of xRM platform offers. The literature review, the xRM CRM comparison and the state of the market analysis will help future research activities towards a general xRM concept and platforms which enable relationships to and the management of any stakeholders or entities.

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Paper citation in several formats:

Knoblauch, J. and Bulander, R. (2014). Literature Review and an Analysis of the State of the Market of Anything Relationship Management (xRM) - xRM as an Extension of Customer Relationship Management. In Proceedings of the 11th International Conference on e-Business (ICETE 2014) - ICE-B; ISBN 978-989-758-043-7, SciTePress, pages 236-244. DOI: 10.5220/0005128602360244

@conference{ice-b14,
author={Jonathan P. Knoblauch. and Rebecca Bulander.},
title={Literature Review and an Analysis of the State of the Market of Anything Relationship Management (xRM) - xRM as an Extension of Customer Relationship Management},
booktitle={Proceedings of the 11th International Conference on e-Business (ICETE 2014) - ICE-B},
year={2014},
pages={236-244},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005128602360244},
isbn={978-989-758-043-7},
}

TY - CONF

JO - Proceedings of the 11th International Conference on e-Business (ICETE 2014) - ICE-B
TI - Literature Review and an Analysis of the State of the Market of Anything Relationship Management (xRM) - xRM as an Extension of Customer Relationship Management
SN - 978-989-758-043-7
AU - Knoblauch, J.
AU - Bulander, R.
PY - 2014
SP - 236
EP - 244
DO - 10.5220/0005128602360244
PB - SciTePress