Knowledge-Oriented Technologies & Network Marketing Direct Selling Organizations (NMDSO) - Some Preliminary Insights into the Nature and the Goals of Shared Knowledge

Carolina Guerini; Eliana Alessandra Minelli

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Paper

Knowledge-Oriented Technologies & Network Marketing Direct Selling Organizations (NMDSO) - Some Preliminary Insights into the Nature and the Goals of Shared Knowledge

In Proceedings of the 8th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management - Volume 3: KITA, 301-306, 2016 , Porto, Portugal

Authors: Carolina Guerini and Eliana Alessandra Minelli

Affiliation: Università Carlo Cattaneo – LIUC, Italy

Keyword(s): Business Models, Knowledge Artifact, Knowledge Sharing in Network Marketing Direct Selling Organization.

Abstract: The work extends the sales and organization literature by analyzing the nature and the goals of knowledge sharing within networkers’ downlines in Network Marketing Direct Selling Organizations (NMDSO). The main results of the research, based on a qualitative methodology and referred to Lyoness network in Italy, acknowledge the relevance of knowledge sharing & creation via digital technology, distinguish the nature of knowledge sharing and identify the main goals.

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Paper citation in several formats:

Guerini, C. and Alessandra Minelli, E. (2016). Knowledge-Oriented Technologies & Network Marketing Direct Selling Organizations (NMDSO) - Some Preliminary Insights into the Nature and the Goals of Shared Knowledge. In Proceedings of the 8th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (IC3K 2016) - KITA; ISBN 978-989-758-203-5; ISSN 2184-3228, SciTePress, pages 301-306. DOI: 10.5220/0006081303010306

@conference{kita16,
author={Carolina Guerini. and Eliana {Alessandra Minelli}.},
title={Knowledge-Oriented Technologies & Network Marketing Direct Selling Organizations (NMDSO) - Some Preliminary Insights into the Nature and the Goals of Shared Knowledge},
booktitle={Proceedings of the 8th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (IC3K 2016) - KITA},
year={2016},
pages={301-306},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006081303010306},
isbn={978-989-758-203-5},
issn={2184-3228},
}

TY - CONF

JO - Proceedings of the 8th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (IC3K 2016) - KITA
TI - Knowledge-Oriented Technologies & Network Marketing Direct Selling Organizations (NMDSO) - Some Preliminary Insights into the Nature and the Goals of Shared Knowledge
SN - 978-989-758-203-5
IS - 2184-3228
AU - Guerini, C.
AU - Alessandra Minelli, E.
PY - 2016
SP - 301
EP - 306
DO - 10.5220/0006081303010306
PB - SciTePress