Authors:
A. K. Seewald
1
;
T. Wernbacher
2
;
A. K. Pfeiffer
2
;
N. Denk
2
;
M. Platzer
3
;
M. Berger
3
and
T. Winter
4
Affiliations:
1
Seewald Solutions, Lärchenstraße 1, A-4616 Weißkirchen a.d. Traun and Austria
;
2
Donau-Universität Krems, Dr.-Karl-Dorrek-Straße 30, A-3500 Krems and Austria
;
3
yVerkehrsplanung, Brockmanngasse 55, A-8010 Graz and Austria
;
4
Attribu-i, Nibelungengasse 32d, A-8010 Graz and Austria
Keyword(s):
Machine Learning, Visualization, Data Mining, Rule Learning, e-Commerce, Returned Goods.
Related
Ontology
Subjects/Areas/Topics:
Artificial Intelligence
;
Bioinformatics
;
Biomedical Engineering
;
Computational Intelligence
;
Data Mining
;
Databases and Information Systems Integration
;
Enterprise Information Systems
;
Evolutionary Computing
;
Knowledge Discovery and Information Retrieval
;
Knowledge-Based Systems
;
Machine Learning
;
Sensor Networks
;
Signal Processing
;
Soft Computing
;
Symbolic Systems
;
Visualization
Abstract:
The importance of e-commerce including the associated freight traffic with all its negative consequences (e.g. congestion, noise, emissions) is constantly increasing. Already in 2015, an European market volume of 444 billion Euros at an annual growth of 13.3% was achieved, of which clothing and footwear account for 12.7% as the largest category (Willemsen et al., 2016). However, online commerce will only have a better footprint than buying in the local retail shop under optimal conditions (for example: group orders, always present at home delivery, no returns and no same day delivery). Next to frequent single deliveries, CO2 intensive and underutilized transport systems, returned goods are the main problem of online shopping. The last is currently estimated at up to 50% (Hofacker and Langenberg, 2015; Kristensen et al., 2013). Our research project Think!First tackles these problems in freight mobility by using an unique combination of gamification elements, persuasive design principl
es and machine learning. Customers are animated, targeted and nudged to choose effective and sustainable means of transport when shopping online while ensuring best fit by compensating both manufacturer and customer biases in body size estimation. Here we show preliminary results and also present a slightly modified rule learning algorithm that always characterizes a given class (here: returns).
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