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Authors: Hilal Alhulail 1 ; Martin Dick 1 and Ahmad Abareshi 2

Affiliations: 1 RMIT University, Australia ; 2 RMIT university, Australia

Keyword(s): Social Commerce, Customer Loyalty, Social Presence, Trust, Information Systems Success, Australia.

Related Ontology Subjects/Areas/Topics: B2C/B2B Considerations ; Business and Social Applications ; Business Models ; Cloud Computing ; Collaboration and e-Services ; Data Communication Networking ; Data Engineering ; e-Business ; Enterprise Engineering ; Enterprise Information Systems ; Mobile Software and Services ; Ontologies and the Semantic Web ; Platforms and Applications ; Services Science ; Social Networks ; Software Agents and Internet Computing ; Software Engineering ; Software Engineering Methods and Techniques ; Telecommunications ; Web Services ; Wireless Information Networks and Systems

Abstract: The emergence of web 2.0 has brought new applications which have played a significant role in extending e-commerce websites with social commerce (S-Commerce) functionality. S-Commerce is a new extension of B2C e-commerce where customers purchase products/services online with the existence of social cues in the websites (such as reviews, recommendations and sharing). There has been little research in the area of customer loyalty to S-Commerce websites. Drawing upon theories of social presence and trust; and the Delone and McLean model of information systems success, this study aims to determine what factors affect customer loyalty to S-Commerce websites and to develop a framework that helps in investigating those factors. In order to achieve this objective, a quantitative approach will be employed. Data will be collected from S-Commerce users in Australia via survey. Analysis will be performed using Structural Equation Modeling (SEM). This study will contribute to the S-Commerce liter ature through a theoretical framework that shows how the loyalty of customers can be generated in S-Commerce websites. In addition, it is expected that this study will help businesses to have understanding of how to retain their customers which will result in higher profits. (More)

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Paper citation in several formats:
Alhulail, H.; Dick, M. and Abareshi, A. (2015). An Investigation of Customers’ Loyalty to Social Commerce Websites. In Proceedings of the 12th International Conference on e-Business (ICETE 2015) - ICE-B; ISBN 978-989-758-113-7, SciTePress, pages 88-93. DOI: 10.5220/0005562000880093

@conference{ice-b15,
author={Hilal Alhulail. and Martin Dick. and Ahmad Abareshi.},
title={An Investigation of Customers’ Loyalty to Social Commerce Websites},
booktitle={Proceedings of the 12th International Conference on e-Business (ICETE 2015) - ICE-B},
year={2015},
pages={88-93},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005562000880093},
isbn={978-989-758-113-7},
}

TY - CONF

JO - Proceedings of the 12th International Conference on e-Business (ICETE 2015) - ICE-B
TI - An Investigation of Customers’ Loyalty to Social Commerce Websites
SN - 978-989-758-113-7
AU - Alhulail, H.
AU - Dick, M.
AU - Abareshi, A.
PY - 2015
SP - 88
EP - 93
DO - 10.5220/0005562000880093
PB - SciTePress