loading
Papers Papers/2022 Papers Papers/2022

Research.Publish.Connect.

Paper

Paper Unlock

Authors: Dyah Sugandini 1 ; Helisia Margahana 2 and Istiana Rahatmawati 1

Affiliations: 1 Management Department, Economic and Business Faculty,Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia, Indonesia ; 2 Department of Management, Sekolah Tinggi Ilmu Ekonomi Trisna Negara, Indonesia, Indonesia

Keyword(s): Digital Technology Adoption, Managerial Support, Time Constrain And Pressure From User

Abstract: This study aims to explore and analyze the factors that influence the adoption of digital technology mediated by the intention to adopt the technology. The variables used as antecedents of digital adoption are managerial support, time constraints and pressure from users. The object of this research is the adoption of digital technology-based social media marketing. This study used a survey of respondents. The number of samples used is 210 SMEs in the Special Region of Yogyakarta and South Sumatra Indonesia. The data analysis tool used is Structural Equation Modeling. The results of this study indicate that the model of digital technology adoption that is influenced by managerial support, time constraints and pressure from users by mediating the intention to adopt can be accepted.

CC BY-NC-ND 4.0

Sign In Guest: Register as new SciTePress user now for free.

Sign In SciTePress user: please login.

PDF ImageMy Papers

You are not signed in, therefore limits apply to your IP address 3.15.202.4

In the current month:
Recent papers: 100 available of 100 total
2+ years older papers: 200 available of 200 total

Paper citation in several formats:
Sugandini, D.; Margahana, H. and Rahatmawati, I. (2020). Managerial Support, Time Constrain and User Pressure on Digital Technology Adoption. In Proceedings of the 2nd International Conference on Inclusive Business in the Changing World - ICIB; ISBN 978-989-758-408-4, SciTePress, pages 304-309. DOI: 10.5220/0008430603040309

@conference{icib20,
author={Dyah Sugandini. and Helisia Margahana. and Istiana Rahatmawati.},
title={Managerial Support, Time Constrain and User Pressure on Digital Technology Adoption},
booktitle={Proceedings of the 2nd International Conference on Inclusive Business in the Changing World - ICIB},
year={2020},
pages={304-309},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008430603040309},
isbn={978-989-758-408-4},
}

TY - CONF

JO - Proceedings of the 2nd International Conference on Inclusive Business in the Changing World - ICIB
TI - Managerial Support, Time Constrain and User Pressure on Digital Technology Adoption
SN - 978-989-758-408-4
AU - Sugandini, D.
AU - Margahana, H.
AU - Rahatmawati, I.
PY - 2020
SP - 304
EP - 309
DO - 10.5220/0008430603040309
PB - SciTePress

- Science and Technology Publications, Lda.
RESOURCES

Proceedings

Papers

Authors

Ontology

CONTACTS

Science and Technology Publications, Lda
Avenida de S. Francisco Xavier, Lote 7 Cv. C,
2900-616 Setúbal, Portugal.

Phone: +351 265 520 185 (National fixed network call)
Fax: +351 265 520 186
Email: info@scitepress.org

EXTERNAL LINKS

PRIMORIS

INSTICC

SCITEVENTS

CROSSREF

PROCEEDINGS SUBMITTED FOR INDEXATION BY:

dblp

Ei Compendex

SCOPUS

Semantic Scholar

Google Scholar

Microsoft Academic