Authors:
Yen Ping Cheung
1
;
Daisy Seng
2
and
Jay Bal
3
Affiliations:
1
Clayton School of Computing, Monash University, Australia
;
2
Monash University, Australia
;
3
Warwick Manufacturing Group, University of Warwick, United Kingdom
Keyword(s):
Collaborative commerce marketplace, value creation, business model, SMEs and value-focused thinking.
Related
Ontology
Subjects/Areas/Topics:
Case Studies
;
Enterprise Information Systems
;
Health Engineering and Technology Applications
;
Market-Spaces: Market Portals, Hubs, Auctions
;
Neural Rehabilitation
;
Neurotechnology, Electronics and Informatics
;
Simulation and Modeling
;
Simulation Tools and Platforms
;
Software Agents and Internet Computing
Abstract:
To compete with low cost competitors from other regions of the world, collaborative commerce marketplaces (CCMs) can assist SMEs to innovate and rejuvenate their business. For instance, CCMs allow the configuration of partners’ capabilities very quickly in response to market’s demand to collectively bid for tenders/projects. Through collaboration with partners in the CCM, SMEs are able to venture outside their regions to capture new markets. A comprehensive, visual and dynamic CCM model is presented in this paper which can be used as a basis for further study of CCMs. Two selected case studies from a CCM are used to verify the proposed model. The layered approach of the model provides opportunities for further examination of the dynamic and complex interactions in CCMs.