Authors:
Matukova Hanna
1
;
Bahashova Natalia
2
;
Matukova-Yaryha Daria
1
;
Korovina Olena
3
and
Oleksandr Olesnevych
2
Affiliations:
1
National Medical University named after O.O. Bohomolets, Kyiv, Ukraine
;
2
State University Economics of Technology, Kryvyi Rih, Ukraine
;
3
Kryvorizkyi derzhavnyi pedahohichnyi universytet, Kryvyi Rih, Ukraine
Keyword(s):
Enterprise, Strategy, Crisis Management, Strategic Management, Modern Conditions, Digital Competence.
Abstract:
The article suggests financial control principles for crisis management (implementation of the anti-crisis development strategy) including compliance of the selected strategy with parameters of the internal and external environment, compliance of the organizational structure with parameters of the internal and external environment; the optimal structure of property and liabilities; the optimal income-expenses ratio; the optimal cash inflows-outflows ratio. It is proven that the anti-crisis strategy can only be applicable to a particular enterprise as there is no universal strategic crisis management. It is ascertained that each enterprise has its own features of the management structure and a financial mechanism of its provision, so strategy formation is specific and depends on the enterprise’s position on the market, dynamics of its development and potential, competitors’ behavior, characteristics of manufactured products (provision of services), the state of the country’s economy,
the business environment and many other factors. The necessity and ways of digital competence formation in the conditions of crisis management are determined.
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