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Authors: Yulita Puspitasari ; Mokh. Adib Sultan and Rida Rosida

Affiliation: Islamic Economics and Finance Study Program, Universitas Pendidikan Indonesia, Bandung and Indonesia, Indonesia

Keyword(s): Rational Market, Emotional Market, Spiritual Market, Customer Interest.

Abstract: This research is motivated by the phenomenon of the low number of customers of financing in sharia banking, this is seen from the lack of public interest, especially the perpetrators of SMEs to take micro financing in Islamic banks. The purpose of this research is to know the reason of interest of customer choose micro financing and which market become the most dominant factor. The research method used is explanatory survey with data collection technique through questionnaire. Population in this research is micro financing customer in BRI Syariah KCP Cimahi with sample counted 136 respondents with simple random sampling technique. Data analysis technique used is method analyst CFA (Confirmatory Factor Analysis) by using Lisrel. The research findings show that the rational market, the emotional market and the spiritual market have a positive and significant impact on customers' interest in choosing microfinance, the most dominant market is the rational market. The implications obtaine d from this research if the perception of customers on the market rational, emotional market and spiritual market is higher, the higher the interest of customers and the impact of high number of customers of sharia banks. (More)

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Paper citation in several formats:
Puspitasari, Y.; Sultan, M. and Rosida, R. (2018). Factors that Influence the Customers Interest in Choosing Micro Financing - Case Study: BRI Syariah KCP Cimahi. In 1st International Conference on Islamic Economics, Business, and Philanthropy - ICIEBP; ISBN 978-989-758-315-5; ISSN 2184-2736, SciTePress, pages 245-250. DOI: 10.5220/0007080202450250

@conference{iciebp18,
author={Yulita Puspitasari. and Mokh. Adib Sultan. and Rida Rosida.},
title={Factors that Influence the Customers Interest in Choosing Micro Financing - Case Study: BRI Syariah KCP Cimahi},
booktitle={1st International Conference on Islamic Economics, Business, and Philanthropy - ICIEBP},
year={2018},
pages={245-250},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007080202450250},
isbn={978-989-758-315-5},
issn={2184-2736},
}

TY - CONF

JO - 1st International Conference on Islamic Economics, Business, and Philanthropy - ICIEBP
TI - Factors that Influence the Customers Interest in Choosing Micro Financing - Case Study: BRI Syariah KCP Cimahi
SN - 978-989-758-315-5
IS - 2184-2736
AU - Puspitasari, Y.
AU - Sultan, M.
AU - Rosida, R.
PY - 2018
SP - 245
EP - 250
DO - 10.5220/0007080202450250
PB - SciTePress

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