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Authors: F. J. Miranda ; S. Rubio ; A. Chamorro and M. S. Janita

Affiliation: Extremadura University, Spain

ISBN: 978-989-8565-23-5

Keyword(s): World Wide Web, Restaurant Websites, Tourism Marketing, Content Analysis, Web Design, Internet, Research Paper.

Related Ontology Subjects/Areas/Topics: Applications ; B2C/B2B Considerations ; Business and Social Applications ; Business Policy, Strategy and Governance ; Cloud Computing ; Collaboration and e-Services ; Data Communication Networking ; Data Engineering ; e-Business ; Enterprise Information Systems ; Entertainment ; Mobile Software and Services ; Ontologies and the Semantic Web ; Platforms and Applications ; Services Science ; Social Networks ; Software Agents and Internet Computing ; Software Engineering ; Software Engineering Methods and Techniques ; Sustainable e-Business ; Telecommunications ; Web Services ; Wireless Information Networks and Systems

Abstract: The haute cuisine catering sector in Spain is faced with two facts that underscore the importance today of their presence on the Internet. On the one hand, the quality and recognition of Spanish cuisine are fostering the development of culinary tourism, both domestic in origin and from abroad. And on the other, an ever greater proportion of tourists are using the Internet to obtain information and make decisions about activities to include in their trips. Given this context, the present work describes a comparative analysis of the Websites of Spanish restaurants which have at least one Michelin star in order to assess the quality of those Web pages and provide some guidance to their designers to facilitate their use as a marketing tool. The instrument used is the Web Assessment Index (WAI). This has been validated in other studies in the literature, and measures the quality of a Website based on 4 dimensions: visibility, speed, navigability, and content. The results showed the qua lity of the Website to be positively correlated with the category of the corresponding restaurant. (More)

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Paper citation in several formats:
J. Miranda, F.; Rubio, S.; Chamorro, A. and S. Janita, M. (2012). The Use of Internet as a Marketing Tool - Evaluating the Websites of Spain's Top Restaurants.In Proceedings of the International Conference on Data Communication Networking, e-Business and Optical Communication Systems - Volume 1: ICE-B, (ICETE 2012) ISBN 978-989-8565-23-5, pages 109-114. DOI: 10.5220/0004029001090114

@conference{ice-b12,
author={F. J. Miranda. and S. Rubio. and A. Chamorro. and M. S. Janita.},
title={The Use of Internet as a Marketing Tool - Evaluating the Websites of Spain's Top Restaurants},
booktitle={Proceedings of the International Conference on Data Communication Networking, e-Business and Optical Communication Systems - Volume 1: ICE-B, (ICETE 2012)},
year={2012},
pages={109-114},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004029001090114},
isbn={978-989-8565-23-5},
}

TY - CONF

JO - Proceedings of the International Conference on Data Communication Networking, e-Business and Optical Communication Systems - Volume 1: ICE-B, (ICETE 2012)
TI - The Use of Internet as a Marketing Tool - Evaluating the Websites of Spain's Top Restaurants
SN - 978-989-8565-23-5
AU - J. Miranda, F.
AU - Rubio, S.
AU - Chamorro, A.
AU - S. Janita, M.
PY - 2012
SP - 109
EP - 114
DO - 10.5220/0004029001090114

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