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Authors: Tobias Weiblen ; Andrea Giessmann ; Amir Bonakdar and Uli Eisert

Affiliation: SAP Research, Switzerland

ISBN: 978-989-8565-23-5

Keyword(s): Business Model, Marketplace, Software Industry, Software Ecosystems, e-Commerce.

Related Ontology Subjects/Areas/Topics: B2C/B2B Considerations ; Business and Social Applications ; Business Models ; e-Business ; Enterprise Engineering ; Enterprise Information Systems ; Software Agents and Internet Computing

Abstract: Software platforms in the form of marketplaces like Salesforce.com`s AppExchange, Netsuite`s SuiteApp or SAP`s Commercial Platform are changing the way how software and services are distributed, consumed, and priced. Technical innovations in the underlying platforms receive high attention, while innovative business models that build on and commercialize a flourishing ecosystem are neglected. In this paper we investigate the question which marketplace business model options are available to software platform owners that want to commercialize their ecosystem’s products and services. We present a framework of ten possible models that is derived from both theory and practice. The options are clustered by the required level of product/service standardization to guide the choice of business model. The framework may serve decision makers as a starting point for their business model innovation plans.

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Paper citation in several formats:
Weiblen, T.; Weiblen, T.; Giessmann, A.; Bonakdar, A. and Eisert, U. (2012). Leveraging the Software Ecosystem - Towards a Business Model Framework for Marketplaces.In Proceedings of the International Conference on Data Communication Networking, e-Business and Optical Communication Systems - Volume 1: ICE-B, (ICETE 2012) ISBN 978-989-8565-23-5, pages 187-193. DOI: 10.5220/0004077201870193

@conference{ice-b12,
author={Tobias Weiblen. and Tobias Weiblen. and Andrea Giessmann. and Amir Bonakdar. and Uli Eisert.},
title={Leveraging the Software Ecosystem - Towards a Business Model Framework for Marketplaces},
booktitle={Proceedings of the International Conference on Data Communication Networking, e-Business and Optical Communication Systems - Volume 1: ICE-B, (ICETE 2012)},
year={2012},
pages={187-193},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004077201870193},
isbn={978-989-8565-23-5},
}

TY - CONF

JO - Proceedings of the International Conference on Data Communication Networking, e-Business and Optical Communication Systems - Volume 1: ICE-B, (ICETE 2012)
TI - Leveraging the Software Ecosystem - Towards a Business Model Framework for Marketplaces
SN - 978-989-8565-23-5
AU - Weiblen, T.
AU - Weiblen, T.
AU - Giessmann, A.
AU - Bonakdar, A.
AU - Eisert, U.
PY - 2012
SP - 187
EP - 193
DO - 10.5220/0004077201870193

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