Local Wisdom Values in the Development of Micro Business Based Creative Economy

Arie Indra Gunawan

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Paper

Local Wisdom Values in the Development of Micro Business Based Creative Economy

In Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship ICEEE - Volume 1, 116-122, 2017 , Bandung, Indonesia

Author: Arie Indra Gunawan

Affiliation: Lecturer Economics Education Program FKIP Unswagati, Indonesia

Keyword(s): Micro business, Creative Economy, local wisdom.

Abstract: The value of local wisdom is potential because it can add value to the micro business activity based on creative economy. The research method is qualitative with regional regional approach. Observations, interviews, and documentation are used as a way to get data. The research was conducted to find out how acculturation of local wisdom values in business activity of creative economy in Cirebon. The location of this research is micro business located in 9 areas in Cirebon region representing 17 micro business, and various kind of creative economic activity. Based on the research results, it is known that the value of local wisdom appears in micro business activities. The value of local wisdom in micro-enterprises collaborates on creativity, skills, imagination and creative talent to provide reinforcement to business products. With the value of local wisdom that joins the economic creativity, micro business becomes more productive, innovative, and high selling power.

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Paper citation in several formats:

Gunawan, A. (2018). Local Wisdom Values in the Development of Micro Business Based Creative Economy. In Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship - ICEEE; ISBN 978-989-758-308-7, SciTePress, pages 116-122. DOI: 10.5220/0006881601160122

@conference{iceee18,
author={Arie Indra Gunawan.},
title={Local Wisdom Values in the Development of Micro Business Based Creative Economy},
booktitle={Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship - ICEEE},
year={2018},
pages={116-122},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006881601160122},
isbn={978-989-758-308-7},
}

TY - CONF

JO - Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship - ICEEE
TI - Local Wisdom Values in the Development of Micro Business Based Creative Economy
SN - 978-989-758-308-7
AU - Gunawan, A.
PY - 2018
SP - 116
EP - 122
DO - 10.5220/0006881601160122
PB - SciTePress