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Authors: Jens Opolka 1 ; Patrick Riehmann 2 ; Heiko Peter 3 and Bernd Froehlich 2

Affiliations: 1 Fraunhofer IAIS, Schloss Birlinghoven and Germany ; 2 Virtual Reality and Visualization Research Group, Bauhaus-Universität Weimar, Bauhausstraße 11, Weimar and Germany ; 3 Favendo GmbH, Goethestraße 3b, Jena and Germany

Keyword(s): Embedded Flow Visualization, Customer Behavior Visualization, Customer Tracking, Floor Plan Visualization, Indoor Map Visualization.

Related Ontology Subjects/Areas/Topics: Abstract Data Visualization ; Computer Vision, Visualization and Computer Graphics ; Coordinated and Multiple Views ; General Data Visualization ; Graph Visualization ; Information and Scientific Visualization ; Time-Dependent Visualization ; Visual Representation and Interaction

Abstract: This paper presents a coordinated multi-view system consisting of visualizations for displaying customer behavior and activities in a shopping center environment based on indoor tracking information gathered by Bluetooth beacons. Different perspectives to find structures and hidden patterns within the data set are supported including different customer flow visualization methods based on actual floor plans as well as abstract flow graphs. These are linked and coordinated with Parallel Sets to gain insight into the specifics of the customer base and with different time-oriented visualizations to show and to compare the different periods of customer presence.

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Paper citation in several formats:
Opolka, J.; Riehmann, P.; Peter, H. and Froehlich, B. (2019). Inside Mall: Visual Analytics of Customer Behavior and Activities. In Proceedings of the 14th International Joint Conference on Computer Vision, Imaging and Computer Graphics Theory and Applications (VISIGRAPP 2019) - IVAPP; ISBN 978-989-758-354-4; ISSN 2184-4321, SciTePress, pages 183-190. DOI: 10.5220/0007284901830190

@conference{ivapp19,
author={Jens Opolka. and Patrick Riehmann. and Heiko Peter. and Bernd Froehlich.},
title={Inside Mall: Visual Analytics of Customer Behavior and Activities},
booktitle={Proceedings of the 14th International Joint Conference on Computer Vision, Imaging and Computer Graphics Theory and Applications (VISIGRAPP 2019) - IVAPP},
year={2019},
pages={183-190},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007284901830190},
isbn={978-989-758-354-4},
issn={2184-4321},
}

TY - CONF

JO - Proceedings of the 14th International Joint Conference on Computer Vision, Imaging and Computer Graphics Theory and Applications (VISIGRAPP 2019) - IVAPP
TI - Inside Mall: Visual Analytics of Customer Behavior and Activities
SN - 978-989-758-354-4
IS - 2184-4321
AU - Opolka, J.
AU - Riehmann, P.
AU - Peter, H.
AU - Froehlich, B.
PY - 2019
SP - 183
EP - 190
DO - 10.5220/0007284901830190
PB - SciTePress

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