Authors:
Adina Aldea
;
Tania Rizky Febriani
;
Maya Daneva
and
Maria-Eugenia Iacob
Affiliation:
University of Twente, Netherlands
Keyword(s):
Strategy Process, Risk Analysis, Reasoning Tree, Strategy Formulation, Strategy Visualization, Computer-based Tool, Archimate.
Abstract:
Strategy has always been a main concern of organizations because it dictates their direction, and therefore
determines their success. Thus, organizations need to have adequate support to guide them through their
strategy formulation process. The goal of this research is to develop a computer-based tool, known as ‘the
Strategy Blueprint’, consisting of a combination of nine strategy techniques, which can help organizations
define the most suitable strategy, based on the internal and external factors that influence their business. The
research methodology we adopted is design science. To visualize the Strategy Blueprint tool, we use a
spreadsheet-based implementation. Our first evaluation of the tool in real-life settings indicates that the tool
is both useful and easy to use.