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Authors:  Yuliani 1 ;  Husnah 2 and Ima Andriyani 3

Affiliations: 1 Universitas Sriwijaya, Indonesia ; 2 Universitas Tadulako, Indonesia ; 3 Universitas Tridinanti, Indonesia

Keyword(s): Digital Economy, Financial Performance, Retail Company

Abstract: Digital economy could cause the change of financial performance nowadays. The objective of this research is to measure financial performance by comparing the performance before and after digital economy. This study uses financial ratio to measure financial performance, such as, liquidity, activities, solvency and profitability. The unit of analysis is retail firm with purposive sampling method of 15 firms and the study period was 2013-2017. The data analysis method used nonparametric Wilcoxon signed rank test. The findings show that activities ratio and profitability ratio are significantly after digital economy meanwhile liquidity and solvency are found to be insignificant after digital economy. Therefore, financial performance is decreasing after digital economy. This result imply that retail company in Indonesia have to change business strategy, especially classic pattern sales to be based on digital technology.

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Paper citation in several formats:
Yuliani.; Husnah. and Andriyani, I. (2019). Financial Performance Changes in the Digital Economy of Indonesian Retail Companies. In Proceedings of the 4th Sriwijaya Economics, Accounting, and Business Conference - SEABC; ISBN 978-989-758-387-2; ISSN 2184-5212, SciTePress, pages 5-13. DOI: 10.5220/0008436200050013

@conference{seabc19,
author={Yuliani. and Husnah. and Ima Andriyani.},
title={Financial Performance Changes in the Digital Economy of Indonesian Retail Companies},
booktitle={Proceedings of the 4th Sriwijaya Economics, Accounting, and Business Conference - SEABC},
year={2019},
pages={5-13},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008436200050013},
isbn={978-989-758-387-2},
issn={2184-5212},
}

TY - CONF

JO - Proceedings of the 4th Sriwijaya Economics, Accounting, and Business Conference - SEABC
TI - Financial Performance Changes in the Digital Economy of Indonesian Retail Companies
SN - 978-989-758-387-2
IS - 2184-5212
AU - Yuliani.
AU - Husnah.
AU - Andriyani, I.
PY - 2019
SP - 5
EP - 13
DO - 10.5220/0008436200050013
PB - SciTePress

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