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Authors: Sri Kussujaniatun ; Anis Siti Hartati and Ninik Probosari

Affiliation: Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia

Keyword(s): Tourism promotion, Mobile application, Android and ios, E-tourism

Abstract: Market limitedness still serves as a problem for the tourism developers in Dlingo. This research aims at developing the tourism potentials in Dlingo that are very interesting to promote. The data are obtained using surveys, interviews, and focus group discussions, as well as pictures of the tourism objects in 25 different locations. The analysis of the research result is conducted by making mobile application as the technique of digital tourism promotion. IOS and Android are mobile applications that are accessible both in Android smartphones like Samsung and in IOS smartphones like iPhone, and thus they will increase the number of tourist visits in Dlingo, Bantul, both for domestic and for international tourists. Furthermore, it is necessary that the information must be continuously updated via IOS and Android applications, and besides that, it is also necessary to build good cooperation with the travel agent and public as well as private institutions.

CC BY-NC-ND 4.0

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Paper citation in several formats:
Kussujaniatun, S. ; Hartati, A. and Probosari, N. (2020). Promotion Strategy of Tourism Marketing using Android and IOS-based E-Tourism Application in Dlingo District. In Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - ICBEEM; ISBN 978-989-758-471-8, SciTePress, pages 257-261. DOI: 10.5220/0009963802570261

@conference{icbeem20,
author={Sri Kussujaniatun and Anis Siti Hartati and Ninik Probosari},
title={Promotion Strategy of Tourism Marketing using Android and IOS-based E-Tourism Application in Dlingo District},
booktitle={Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - ICBEEM},
year={2020},
pages={257-261},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009963802570261},
isbn={978-989-758-471-8},
}

TY - CONF

JO - Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - ICBEEM
TI - Promotion Strategy of Tourism Marketing using Android and IOS-based E-Tourism Application in Dlingo District
SN - 978-989-758-471-8
AU - Kussujaniatun, S.
AU - Hartati, A.
AU - Probosari, N.
PY - 2020
SP - 257
EP - 261
DO - 10.5220/0009963802570261
PB - SciTePress

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