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Authors: D. M. Mikhaylov 1 ; A. V. Zuykov 1 ; S. M. Kharkov 1 ; S. V. Ponomarev 1 ; S. V. Dvoryankin 2 and A. M. Tolstaya 1

Affiliations: 1 National Research Nuclear University “MEPhI”, Russian Federation ; 2 Concern Radio-Electronic Technology and Ltd, Russian Federation

Keyword(s): Non-Functioning Communication Cell, Counting Users by Mobile Phone Ids, Collection of Visit Statistics.

Related Ontology Subjects/Areas/Topics: Artificial Intelligence ; Business Analytics ; Data Analytics ; Data Engineering ; Knowledge Discovery and Information Retrieval ; Knowledge-Based Systems ; Symbolic Systems

Abstract: Gathering statistics about visitors finds more and more applications in various fields of business and commerce. This paper describes the system of impersonal counting of unique visitors by their mobile identifiers. Counting is carried out using a non-functioning communication cell (the system does not provide communication services to users of mobile networks). The system masks itself as the base station of a mobile operator. Mobile devices automatically connect to the system even in case of a strong signal from the towers of mobile operators. Once connected, the user identification data is received. The proposed solution allows to compare data about the number of visits to a particular site in various periods of time and to identify the re-occurrence of the visitors. The system is inexpensive and shows 99% accuracy in the identification of users (compared to the real data about the visitors).

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Paper citation in several formats:
Mikhaylov, D.; Zuykov, A.; Kharkov, S.; Ponomarev, S.; Dvoryankin, S. and Tolstaya, A. (2015). Customer Tracking Systems based on Identifiers of Mobile Phones. In Proceedings of the 7th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (IC3K 2015) - KDIR; ISBN 978-989-758-158-8; ISSN 2184-3228, SciTePress, pages 451-455. DOI: 10.5220/0005628004510455

@conference{kdir15,
author={D. M. Mikhaylov. and A. V. Zuykov. and S. M. Kharkov. and S. V. Ponomarev. and S. V. Dvoryankin. and A. M. Tolstaya.},
title={Customer Tracking Systems based on Identifiers of Mobile Phones},
booktitle={Proceedings of the 7th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (IC3K 2015) - KDIR},
year={2015},
pages={451-455},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005628004510455},
isbn={978-989-758-158-8},
issn={2184-3228},
}

TY - CONF

JO - Proceedings of the 7th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (IC3K 2015) - KDIR
TI - Customer Tracking Systems based on Identifiers of Mobile Phones
SN - 978-989-758-158-8
IS - 2184-3228
AU - Mikhaylov, D.
AU - Zuykov, A.
AU - Kharkov, S.
AU - Ponomarev, S.
AU - Dvoryankin, S.
AU - Tolstaya, A.
PY - 2015
SP - 451
EP - 455
DO - 10.5220/0005628004510455
PB - SciTePress

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