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Authors: Heide Lukosch and Pieter De Vries

Affiliation: Delft University of Technology, Netherlands

Keyword(s): Informal learning, Social constructivism, Microtraining, Media supported learning, Workplace learning.

Related Ontology Subjects/Areas/Topics: Computer-Supported Education ; e-Learning ; Information Technologies Supporting Learning ; Virtual Learning Environments

Abstract: This paper is about an innovative approach to informal, workplace related learning in do-it-yourself retail stores. Most organizations ignore informal learning as a strategic tool, although this kind of learning dominates the workplace in many organizations. The objective of the project described here was to facilitate informal learning practices by the sales people on the work floor with an easy to use knowledge platform. The platform should be structured in line with current learning concepts, the specific target group and organizational requirements. An existing knowledge platform was upgraded in this sense to better serve the informal learning activities using a semantic approach and Microtraining, a didactical concept for structuring short learning sessions. This platform has been tested in practice in the retail stores. The outcome of the project shows that using the knowledge platform can indeed strengthen the advisory services of the employees. The semantic web as well as the Microtraining approach enhanced the usability of the platform and fostered self-directed learning, understood as an important component of informal learning practices. (More)

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Paper citation in several formats:
Lukosch, H. and De Vries, P. (2011). A KNOWLEDGE BASED PLATFORM TO SUPPORT INFORMAL LEARNING IN DO-IT-YOURSELF RETAIL STORES. In Proceedings of the 3rd International Conference on Computer Supported Education - Volume 1: CSEDU; ISBN 978-989-8425-49-2; ISSN 2184-5026, SciTePress, pages 252-257. DOI: 10.5220/0003337302520257

@conference{csedu11,
author={Heide Lukosch. and Pieter {De Vries}.},
title={A KNOWLEDGE BASED PLATFORM TO SUPPORT INFORMAL LEARNING IN DO-IT-YOURSELF RETAIL STORES},
booktitle={Proceedings of the 3rd International Conference on Computer Supported Education - Volume 1: CSEDU},
year={2011},
pages={252-257},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003337302520257},
isbn={978-989-8425-49-2},
issn={2184-5026},
}

TY - CONF

JO - Proceedings of the 3rd International Conference on Computer Supported Education - Volume 1: CSEDU
TI - A KNOWLEDGE BASED PLATFORM TO SUPPORT INFORMAL LEARNING IN DO-IT-YOURSELF RETAIL STORES
SN - 978-989-8425-49-2
IS - 2184-5026
AU - Lukosch, H.
AU - De Vries, P.
PY - 2011
SP - 252
EP - 257
DO - 10.5220/0003337302520257
PB - SciTePress