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Authors: Michael Malik 1 ; Dirk Frosch-Wilke 2 ; Sebastian Beck 1 ; Christian Hartmann 1 ; Timo Sturm 1 and Thomas Wieben 1

Affiliations: 1 Institute of Business Informations Systems, Germany ; 2 Kiel University of Applied Sciences, Germany

Keyword(s): M-Business, Mobile applications, Health insurance, Location based services.

Related Ontology Subjects/Areas/Topics: Biomedical Engineering ; e-Commerce in the Health Sector ; Health Information Systems

Abstract: Mobile end devices and applications play a growing role in business processes, especially in industry, commerce and service. But even in different branches, which are significant for their high intensity in competition – for example the German health insurance system –first preparations are taken to create an interface for the customer and thus advantages in competition. In many cases these projects are not included in the context of corporate strategy. This “paper” shows on the basis of a specific project with the health insurer IKK-Direkt, how mobile applications in the health sector can be introduced, so that technical restrictions are regarded and additional benefits to the customer are offered, consequently achieving a higher competitive position for the company.

CC BY-NC-ND 4.0

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Paper citation in several formats:
Malik, M.; Frosch-Wilke, D.; Beck, S.; Hartmann, C.; Sturm, T. and Wieben, T. (2009). MOBILE APPLICATIONS IN THE GERMAN HEALTH INSURANCE SYSTEM TO IMPROVE THE MARKET POSITION. In Proceedings of the International Conference on Health Informatics (BIOSTEC 2009) - HEALTHINF; ISBN 978-989-8111-63-0; ISSN 2184-4305, SciTePress, pages 117-122. DOI: 10.5220/0001378901170122

@conference{healthinf09,
author={Michael Malik. and Dirk Frosch{-}Wilke. and Sebastian Beck. and Christian Hartmann. and Timo Sturm. and Thomas Wieben.},
title={MOBILE APPLICATIONS IN THE GERMAN HEALTH INSURANCE SYSTEM TO IMPROVE THE MARKET POSITION},
booktitle={Proceedings of the International Conference on Health Informatics (BIOSTEC 2009) - HEALTHINF},
year={2009},
pages={117-122},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001378901170122},
isbn={978-989-8111-63-0},
issn={2184-4305},
}

TY - CONF

JO - Proceedings of the International Conference on Health Informatics (BIOSTEC 2009) - HEALTHINF
TI - MOBILE APPLICATIONS IN THE GERMAN HEALTH INSURANCE SYSTEM TO IMPROVE THE MARKET POSITION
SN - 978-989-8111-63-0
IS - 2184-4305
AU - Malik, M.
AU - Frosch-Wilke, D.
AU - Beck, S.
AU - Hartmann, C.
AU - Sturm, T.
AU - Wieben, T.
PY - 2009
SP - 117
EP - 122
DO - 10.5220/0001378901170122
PB - SciTePress

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