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Authors: Paul J. Zak 1 and Jorge A. Barraza 2

Affiliations: 1 Claremont Graduate University and Immersion Neuroscience, United States ; 2 Immersion Neuroscience and University of Southern California, United States

Keyword(s): Immersion, Engagement, Consumer Neuroscience, Mass Experiences.

Abstract: When people are engaged in an immersive task or experience, they can become so absorbed in it that they lose track of time and place. Narrative transportation, has similar effects, producing meaningful psychological responses and influencing behavior. Those seeking to create immersive experiences typically rely on inaccurate self-report to measure immersion. We describe research from our group on the neuroscience of immersion and our development of a physiologic sensor, algorithm, and software suite that measures immersion. Our studies show that immersion predicts enjoyment, recall of information, and actions after an experience with 75%-95%% accuracy depending on the outcome measure. We discuss the trade-offs when developing sensor technologies designed for non-laboratory environments.

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Paper citation in several formats:
Zak, P. and Barraza, J. (2018). Measuring Immersion in Experiences with Biosensors - Preparation for International Joint Conference on Biomedical Engineering Systems and Technologies. In Proceedings of the 11th International Joint Conference on Biomedical Engineering Systems and Technologies - Real; ISBN 978-989-758-279-0; ISSN 2184-4305, SciTePress, pages 303-307. DOI: 10.5220/0006758203030307

@conference{real18,
author={Paul J. Zak. and Jorge A. Barraza.},
title={Measuring Immersion in Experiences with Biosensors - Preparation for International Joint Conference on Biomedical Engineering Systems and Technologies},
booktitle={Proceedings of the 11th International Joint Conference on Biomedical Engineering Systems and Technologies - Real},
year={2018},
pages={303-307},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006758203030307},
isbn={978-989-758-279-0},
issn={2184-4305},
}

TY - CONF

JO - Proceedings of the 11th International Joint Conference on Biomedical Engineering Systems and Technologies - Real
TI - Measuring Immersion in Experiences with Biosensors - Preparation for International Joint Conference on Biomedical Engineering Systems and Technologies
SN - 978-989-758-279-0
IS - 2184-4305
AU - Zak, P.
AU - Barraza, J.
PY - 2018
SP - 303
EP - 307
DO - 10.5220/0006758203030307
PB - SciTePress

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