Authors:
Peter Schuur
1
;
Asli Sencer
2
and
Bertan Badur
2
Affiliations:
1
University of Twente, Netherlands
;
2
Bogazici University, Turkey
Keyword(s):
Price-demand Models, Inventory and Production Management, Market Share Attraction Models.
Related
Ontology
Subjects/Areas/Topics:
Applications
;
Industrial Engineering
;
Management Sciences
;
Mathematical Modeling
;
Methodologies and Technologies
;
Operational Research
;
OR in Transportation
;
Pattern Recognition
;
Software Engineering
;
Supply Chain Management
Abstract:
Aim of this positioning paper is to explore the existing price-demand models that have been applied in inventory and production management so far and to identify new potential structures that may have been applied in marketing research but have not been touched yet in inventory and production research. Our focus will be on dynamic pricing structures for competing products, since our exploration so far revealed that they have not been studied exhaustively in price-demand inventory literature. Specifically, we propose a price-demand-inventory model framework for optimizing joint pricing, production, inventory and transportation decisions in a supply chain with multiple products, multiple factories, and multiple markets operating in multiple periods. The factories operate in a cooperative environment where these decisions are given centrally so as to maximize the total profit. Competition between the various product types is achieved centrally by setting market specific prices for each
product type in each market in each period. To support this price setting we introduce several promising price-demand structures for competing products.
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