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Authors: Fabrizio Caruso 1 and Giovanni Giuffrida 2

Affiliations: 1 Neodata, Italy ; 2 University of Catania, Italy

Keyword(s): Web advertisement, Linear programming, Data mining, Machine learning.

Related Ontology Subjects/Areas/Topics: Artificial Intelligence ; Constraint Satisfaction ; Data Mining ; Databases and Information Systems Integration ; Enterprise Information Systems ; Formal Methods ; Informatics in Control, Automation and Robotics ; Intelligent Control Systems and Optimization ; Planning and Scheduling ; Reactive AI ; Sensor Networks ; Signal Processing ; Simulation and Modeling ; Soft Computing ; Symbolic Systems

Abstract: We find an optimal strategy for displaying advertisements in given locations at given times under some realistic dynamic constraints. Our goal is to maximize the total profit produced by the impressions, which depends on profit-generating events such as the impressions themselves and the ensuing clicks. We must take into account the possibility that the constraints could change over time in a way that cannot always be foreseen.

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Paper citation in several formats:
Caruso, F. and Giuffrida, G. (2012). OPTIMIZED DELIVERY OF ON-LINE ADVERTISEMENTS - A Linear Programming Approach to the Delivery of On-line Advertisements. In Proceedings of the 4th International Conference on Agents and Artificial Intelligence - Volume 2: ICAART; ISBN 978-989-8425-95-9; ISSN 2184-433X, SciTePress, pages 400-405. DOI: 10.5220/0003805504000405

@conference{icaart12,
author={Fabrizio Caruso. and Giovanni Giuffrida.},
title={OPTIMIZED DELIVERY OF ON-LINE ADVERTISEMENTS - A Linear Programming Approach to the Delivery of On-line Advertisements},
booktitle={Proceedings of the 4th International Conference on Agents and Artificial Intelligence - Volume 2: ICAART},
year={2012},
pages={400-405},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003805504000405},
isbn={978-989-8425-95-9},
issn={2184-433X},
}

TY - CONF

JO - Proceedings of the 4th International Conference on Agents and Artificial Intelligence - Volume 2: ICAART
TI - OPTIMIZED DELIVERY OF ON-LINE ADVERTISEMENTS - A Linear Programming Approach to the Delivery of On-line Advertisements
SN - 978-989-8425-95-9
IS - 2184-433X
AU - Caruso, F.
AU - Giuffrida, G.
PY - 2012
SP - 400
EP - 405
DO - 10.5220/0003805504000405
PB - SciTePress

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