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Authors: Andreas Ahrens and Jeļena Zaščerinska

Affiliation: Hochschule Wismar, University of Applied Sciences - Technology and Business and Design, Germany

Keyword(s): e-Business Application, Students’ Attitude, Comparative Study, Interpretive Paradigm.

Related Ontology Subjects/Areas/Topics: Applications ; e-Business ; Education/Learning ; Enterprise Information Systems

Abstract: e-Business applications in higher education enrich students’ competence in both entrepreneurship and Information and Communication Technology. However, little attention has been paid to a comparative study of engineering and business students’ attitude to e-Business application. The aim of the paper is to compare engineering and business students’ attitude to e-Business application underpinning elaboration of a hypothesis. The meaning of the key concepts of attitude and criteria is studied. Moreover, the study demonstrates how the key concepts are related to the idea of e-Business application and shows a potential model for development, indicating how the steps of the process are related following a logical chain: attitude and its criteria → empirical study within multicultural environments → conclusions. The results of the present research show that both business and engineering students’ attitude to e-Business application is positive. Directions of further research are proposed.

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Paper citation in several formats:
Ahrens, A. and Zaščerinska, J. (2014). A Comparative Study of Engineering and Business Students’ Attitude to e-Business Application. In Proceedings of the 11th International Conference on e-Business (ICETE 2014) - ICE-B; ISBN 978-989-758-043-7, SciTePress, pages 31-38. DOI: 10.5220/0005019900310038

@conference{ice-b14,
author={Andreas Ahrens. and Jeļena Zaščerinska.},
title={A Comparative Study of Engineering and Business Students’ Attitude to e-Business Application},
booktitle={Proceedings of the 11th International Conference on e-Business (ICETE 2014) - ICE-B},
year={2014},
pages={31-38},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005019900310038},
isbn={978-989-758-043-7},
}

TY - CONF

JO - Proceedings of the 11th International Conference on e-Business (ICETE 2014) - ICE-B
TI - A Comparative Study of Engineering and Business Students’ Attitude to e-Business Application
SN - 978-989-758-043-7
AU - Ahrens, A.
AU - Zaščerinska, J.
PY - 2014
SP - 31
EP - 38
DO - 10.5220/0005019900310038
PB - SciTePress

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