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Authors: Seng Wai Loke ; Arkady Zaslavsky and Bijyendra Jain

Affiliation: School of Computer Science and Software Engineering, Monash University, Australia

Abstract: We consider the notion of ephemeral personal goods that can be traded wirelessly, capitalizing on the anytime anywhere capability of mobile and wireless technologies which permits immediacy of action. More specifically, this paper considers a market-based mechanism for controlling the flow of advertisements from businesses to the mobile devices of potential customers. The mechanism relies on recognizing that the screen estate of a mobile device user at appropriate contexts (e.g., time and place) is a commodity in itself, and that businesses might pay to “purchase” or “rent” the screen estate of the masses, and in doing so, purchase the right to send advertisements to users. We describe an implementation using the JADE-LEAP multiagent toolkit, and discuss open issues.

CC BY-NC-ND 4.0

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Paper citation in several formats:
Wai Loke, S.; Zaslavsky, A. and Jain, B. (2004). Wireless Marketing of Ephemeral Personal Goods: the Case of Auctioning Screen Estate for Wireless Advertisements. In Proceedings of the 3rd International Workshop on Wireless Information Systems (ICEIS 2004) - WIS; ISBN 972-8865-02-3, SciTePress, pages 127-133. DOI: 10.5220/0002667701270133

@conference{wis04,
author={Seng {Wai Loke}. and Arkady Zaslavsky. and Bijyendra Jain.},
title={Wireless Marketing of Ephemeral Personal Goods: the Case of Auctioning Screen Estate for Wireless Advertisements},
booktitle={Proceedings of the 3rd International Workshop on Wireless Information Systems (ICEIS 2004) - WIS},
year={2004},
pages={127-133},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002667701270133},
isbn={972-8865-02-3},
}

TY - CONF

JO - Proceedings of the 3rd International Workshop on Wireless Information Systems (ICEIS 2004) - WIS
TI - Wireless Marketing of Ephemeral Personal Goods: the Case of Auctioning Screen Estate for Wireless Advertisements
SN - 972-8865-02-3
AU - Wai Loke, S.
AU - Zaslavsky, A.
AU - Jain, B.
PY - 2004
SP - 127
EP - 133
DO - 10.5220/0002667701270133
PB - SciTePress

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