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Authors: Chee Wei Loon 1 and Norfarah Nordin 2

Affiliations: 1 Tunku Abdul Rahman University and Universiti Sains Malaysia, Malaysia ; 2 Universiti Sains Malaysia, Malaysia

Keyword(s): Green Entrepreneurship, Malaysia, Intention, TPB, Green Entrepreneurial Intention.

Abstract: Green entrepreneurship is an emerging important agenda in business education as well as economic policy. It is recognized as a crucial path to green economic growth that is instrumental to sustainability. Despite its importance, the knowledge about the determinants to nurture the green entrepreneurial intention is still at infancy. The gaps in literature provide great opportunity for this research. To address these gaps, investigation on the determinants of green entrepreneurial intention is pursued and explained based on the Theory of Planned Behaviour in the context of Malaysian MBA students. Educational service provider, green business community and educational policy makers will be benefited from the findings of this research as it provides the determinants and insights on green entrepreneurial intention. This will help the stakeholders of education to align their strategies in developing their business education programs.

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Paper citation in several formats:
Loon, C. and Nordin, N. (2019). Investigating the Determinants of Green Entrepreneurial Intention: A Conceptual Model. In Proceedings of the 7th International Conference on Entrepreneurship and Business Management - ICEBM Untar; ISBN 978-989-758-363-6, SciTePress, pages 87-92. DOI: 10.5220/0008488600870092

@conference{icebm untar19,
author={Chee Wei Loon. and Norfarah Nordin.},
title={Investigating the Determinants of Green Entrepreneurial Intention: A Conceptual Model},
booktitle={Proceedings of the 7th International Conference on Entrepreneurship and Business Management - ICEBM Untar},
year={2019},
pages={87-92},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008488600870092},
isbn={978-989-758-363-6},
}

TY - CONF

JO - Proceedings of the 7th International Conference on Entrepreneurship and Business Management - ICEBM Untar
TI - Investigating the Determinants of Green Entrepreneurial Intention: A Conceptual Model
SN - 978-989-758-363-6
AU - Loon, C.
AU - Nordin, N.
PY - 2019
SP - 87
EP - 92
DO - 10.5220/0008488600870092
PB - SciTePress

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