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Authors: Anastasia Wulandari and Lovely Dena Pratiwi Putri

Affiliation: Universitas Pendidikan Indonesia, Bandung and Indonesia, Indonesia

ISBN: 978-989-758-314-8

ISSN: 2184-271X

Keyword(s): Education, Decision Making, Consumer.

Abstract: Children will not only become consumers today, but also become consumers in the future. This is due to the habits of childhood that will somewhat affect the behavior of adults, including when they are being consumers. Thus, it is important for the mother to introduce the consumer function to the early childhood by involving the child in the process of purchasing or shopping. This research uses descriptive qualitative research method. The study respondents were mothers with children aged 3-7 or at a perceptual stage, in which the mother was confronted with a child's demand based on minimal product information. The method used in data collection is in-depth interview. The results of the study found that the mother has started to introduce the function of the consumer since early childhood. Mom introduces to the child the buying process, purchase priority, money use efficiency to consideration in buying decision making.

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Paper citation in several formats:
Wulandari, A. and Putri, L. (2017). Education for Children in Consumer Decision Making.In 1st International Conference on Educational Sciences - Volume 2: ICES, ISBN 978-989-758-314-8, ISSN 2184-271X, pages 153-156. DOI: 10.5220/0007046807020705

author={Anastasia Wulandari. and Lovely Dena Pratiwi Putri.},
title={Education for Children in Consumer Decision Making},
booktitle={1st International Conference on Educational Sciences - Volume 2: ICES,},


JO - 1st International Conference on Educational Sciences - Volume 2: ICES,
TI - Education for Children in Consumer Decision Making
SN - 978-989-758-314-8
AU - Wulandari, A.
AU - Putri, L.
PY - 2017
SP - 153
EP - 156
DO - 10.5220/0007046807020705

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